Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mighty Taco performance in the United States and how they change over time
See what factors influence Mighty Taco performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mighty Taco is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mighty Taco' competitors in the United States
An analysis of Mighty Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
MARKET PERFORMANCE reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Mighty Taco holds a leading market position at the 99th percentile. This indicates a strong preference among consumers compared to its peers CALI, La Mariposa Restaurant, Cafe Landwer, No Mas! Cantina, Moctezuma's Mexican Restaurant & Tequila Bar, and AmeriBrunch Cafe, all within a similar range.
Customer satisfaction (CSAT) is crucial for loyalty and brand perception, directly impacting revenue and long-term business health.
Mighty Taco's overall customer satisfaction is 59%, a decrease of 11.9 percentage points year-over-year. In New York, the CSAT is also 59% with a similar decline, indicating a potential need to address customer experience issues across the brand.
Average check reflects spending per customer, crucial for revenue. Increases suggest higher sales or price adjustments.
Mighty Taco's average check is $14.40, a 1.4% increase year-over-year. This suggests customers are spending slightly more per visit. In New York, the average check is also $14.40, remaining stable compared to the previous year.
Outlet count indicates market presence. Growth expands reach, while stability suggests market saturation or strategic consolidation.
Mighty Taco has 19 outlets in New York. The number of outlets has remained stable, suggesting a consistent market presence in the region.
Competitor analysis identifies key rivals and customer overlaps, informing strategies to enhance market share and customer retention.
Mighty Taco's customers also frequently visit McDonald's (16.24%), Tim Hortons (12.69%), Wendy's (9.64%), Burger King (8.63%), and Taco Bell (7.11%). These are key competitors for Mighty Taco.
Traffic workload by hour shows peak times. Optimizing staffing and resources during these hours can enhance customer experience and sales.
Mighty Taco experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 12:00 PM (78.64%) and 1:00 PM (76.44%). Traffic is lowest during the early morning hours.
Understanding consumer segments allows targeted marketing, improving engagement and relevance by tailoring messages to specific demographics.
Mighty Taco's customer base shows high affinity among women (78%) and an over-representation of men (120%). Gen X has high affinity (102%), while Gen Y is adequately represented (92%). Gen Z is under-indexed (49%), indicating lower engagement.