Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mighty Taco performance in the United States and how they change over time
See what factors influence Mighty Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mighty Taco is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of Mighty Taco' competitors in the United States
An analysis of Mighty Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mighty Taco's market performance is in the lower 34%, indicating a below average market standing. This means that Mighty Taco captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Barlume Downstairs, Suzie's Pastry Shoppe, LoveBird Almost Famous Chicken, Bawarchi Indian Cuisine - West Frisco, Old Stove Brewing Co, and The Oasis On Lake Travis.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Mighty Taco's overall customer satisfaction is 58%, a decrease of 14.6 percentage points year-over-year. This indicates a significant decline in customer happiness. In New York, the CSAT is also 58% with the same decrease. The CSAT trend shows fluctuations, peaking in August 2025 at 71.43%.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Mighty Taco's overall average check is $14, a 2.1% increase year-over-year. This suggests customers are spending slightly more per visit. In New York, the average check is $14 with no growth. The average check trend shows fluctuations, peaking in July 2025 at $14.74.
Number of outlets indicates brand reach and market presence. A larger outlet count can lead to greater brand visibility and accessibility for customers.
Mighty Taco has 19 outlets in New York. This indicates the brand's physical presence and accessibility to customers in that state. There is no growth data available for the number of outlets.
Competitor analysis identifies key rivals and their market share. Understanding competitors helps refine strategies and differentiate the brand in the market.
Mighty Taco's top competitors based on customer cross-visitation are McDonald's (16.88%), Tim Hortons (10.39%), Wendy's (9.74%), Burger King (8.44%), and Taco Bell (6.49%). This indicates that customers who visit Mighty Taco also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. This helps optimize staffing, manage resources, and improve customer experience during busy periods.
Mighty Taco experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload at 12:00 PM (78.95%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation.
Consumer segments help tailor marketing. Understanding demographics allows targeted campaigns, improving engagement and ROI by aligning with consumer preferences.
Mighty Taco's consumer base shows a higher affinity towards women (73%) and men (126%). Gen X shows a high affinity (114%), while Gen Y shows an affinity of 97%, and Gen Z is under-indexed (21%). This suggests targeted marketing towards Gen X and women may be effective.