Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Terra Pizza performance in the Turkey and how they change over time
See what factors influence Terra Pizza performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Terra Pizza is ahead of most brands
Sample of brands in the same percentile
An analysis of Terra Pizza' competitors in the Turkey
An analysis of Terra Pizza' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Terra Pizza's market performance is at the 62nd percentile, indicating an average/above average market standing. This means Terra Pizza attracts more customers than 62% of its competitors. Performance peers in a similar range include Saloon Burger, Vedat Usta, Caffè Nero, Özsüt, Beltur, and House of B.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Terra Pizza's overall CSAT is 61%, a decrease of 4.1 percentage points year-over-year. The Eastern Anatolia Region shows the highest CSAT (79%), while Central Anatolia Region has the lowest (53%). This suggests a need to investigate and address satisfaction issues, particularly in Central Anatolia.
Average check (transaction value) indicates spending per customer. Monitoring it helps optimize pricing, promotions, and menu offerings to boost revenue.
Terra Pizza's overall average check is 331.9 TRY, a 21.9% increase year-over-year. The Black Sea Region has the highest average check (400 TRY). This indicates customers are spending more, potentially due to increased prices or order sizes.
Outlet count reflects brand reach and market presence. More outlets can mean greater accessibility and brand visibility for potential customers.
Terra Pizza has the most outlets in the Aegean Region (68), followed by the Marmara Region (61). The Eastern Anatolia Region has the fewest (10). This distribution highlights regional strengths and potential expansion opportunities.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Terra Pizza's top competitors based on cross-visitation are Köfteci Yusuf (7.69%), Domino's Pizza (6.31%), Tavuk Dünyası (3.94%), Burger King (3.75%), and McDonald's (3.35%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Terra Pizza experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 20:00 (53.34%). Traffic is lowest between 3:00 and 8:00. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messages to specific groups.
Terra Pizza's customer base shows a high affinity with women (index 77) and Gen X (index 192). This suggests that marketing efforts should focus on these segments, while also considering strategies to engage other demographics.