Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Terra Pizza performance in the Turkey and how they change over time
See what factors influence Terra Pizza performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Terra Pizza' competitors in the Turkey
An analysis of Terra Pizza' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Terra Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Terra Pizza holds a leading position in Turkey's Cafe & Restaurants industry with a 99th percentile market performance, indicating it captures a substantial share of customer visits. Its performance peers such as Barba Yani Restaurant, Vedat Usta, Özsüt, Serender, Nusr-Et Steakhouse, and Saloon Burger all share the same high market position.
CSAT measures customer happiness, reflecting service quality and brand perception, which drives loyalty and positive word-of-mouth referrals.
Terra Pizza's overall customer satisfaction is at 60%, a decrease of 3.6 percentage points year-over-year. Regional satisfaction varies: Eastern Anatolia Region shows the highest CSAT at 78% but decreased by 2.4 percentage points, while the Marmara Region shows the lowest CSAT at 53% and decreased by 25.2 percentage points. The Black Sea and Aegean regions show satisfaction increases.
Average Check reveals how much customers spend, reflecting menu pricing, customer purchasing behavior, and potential revenue per transaction.
Terra Pizza's overall average check is 331.9 TRY, showing a 21.9% increase year-over-year. Regionally, the Black Sea Region has the highest average check at 400 TRY, while the Central Anatolia Region has the lowest at 312.1 TRY. No growth data is available by location.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in different regions.
Terra Pizza has a varied distribution of outlets across Turkey. The Aegean Region leads with 63 outlets. Marmara Region has 45, Central Anatolia Region has 31, Mediterranean Region has 27, Southeastern Anatolia Region has 22, Black Sea Region has 11, and Eastern Anatolia Region has 9 outlets.
Identifying competitors reveals the competitive landscape, enabling strategic positioning and differentiation to attract and retain customers.
Terra Pizza's top competitors, based on customer cross-visitation, include Köfteci Yusuf (7.68%), Domino's Pizza (6.30%), Tavuk Dünyası (3.94%), Burger King (3.74%), and McDonald's (3.35%). These are brands customers also frequent.
Traffic workload distribution highlights peak hours, informing staffing, marketing, and resource allocation for optimal efficiency.
Terra Pizza experiences peak traffic workload between 10:00 and 21:00, with the highest traffic around 20:00 (54.03%). Traffic is significantly lower during the early morning hours, between 0:00 and 9:00.
Analyzing consumer segments informs targeted marketing strategies, improving engagement and brand resonance with diverse customer groups.
Terra Pizza's customer base is composed of Women(Affinity Index 64) and Men(Affinity Index 118). The brand's audience also includes Gen X(Affinity Index 192) and Gen Y(Affinity Index 92).