Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bereket Döner performance in the Turkey and how they change over time
See what factors influence Bereket Döner performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bereket Döner' competitors in the Turkey
An analysis of Bereket Döner' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
Bereket Döner is a leading brand with a 99th percentile MARKET PERFORMANCE, placing it in the top 1% of cafe and restaurant brands in Turkey. This indicates a strong competitive position, signifying high customer preference. Performance peers in the same range are: Sami Usta Ev Yemekleri, Ranchero, DONAS, URFA CİĞER DÜNYASI Bekir Ustanın Yeri 04143132000, Hamdani Restaurant, and SR Döner.
Customer Satisfaction (CSAT) measures customer happiness, vital for loyalty and brand reputation, directly impacting revenue and long-term growth.
Bereket Döner's overall customer satisfaction is 49%, a decrease of 6.7 percentage points year-over-year. CSAT varies regionally, with the Black Sea Region showing growth (18.3pp), while the Aegean Region experienced a significant decline (-52.4pp). Central Anatolia and Marmara Regions also experienced decreases. Improving CSAT in underperforming regions is crucial.
Average Check tracks customer spending per visit, reflecting menu pricing, customer affluence, and the success of upselling strategies.
Bereket Döner's overall average check is 326.5 TRY, an increase of 16.1% year-over-year. The Aegean Region has the highest average check (680 TRY), while Marmara Region has the lowest (317 TRY). This suggests regional differences in pricing or customer spending habits.
Number of Outlets indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation across different regions.
Bereket Döner has the largest presence in the Marmara Region with 101 outlets. Central Anatolia, Southeastern Anatolia, and the Black Sea Region follow with 23, 21 and 20 outlets, respectively. Aegean and Eastern Anatolia Regions have the fewest outlets (8 each), showing a need for a potential expansion.
Competitor analysis identifies key players vying for market share, informing strategies to differentiate and attract customers in a competitive landscape.
The top 5 competitors for Bereket Döner, based on cross-visitation, are Köfteci Yusuf (8.25%), McDonald's (4.12%), Starbucks (3.44%), Maydonoz Döner (3.09%), and Tavuk Dünyası (3.09%). This indicates that customers who visit Bereket Döner also frequent these brands, highlighting potential areas for competitive differentiation.
Traffic Workload reveals peak operational hours, enabling efficient staffing, resource allocation, and optimized service delivery to meet customer demand.
Bereket Döner experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload around 4:00 PM (50.05%). Traffic is significantly lower during early morning hours (0:00 AM - 7:00 AM). This data allows for optimized staff scheduling.
Consumer segments by Gender and Generation inform targeted marketing and positioning by understanding the demographic affinities.
Women (62%) exhibit high affinity towards Bereket Döner, while men are under-indexed. Gen Y (105%) shows a stronger affinity compared to Gen X (96%) and Gen Z (68%). Gen Z is significantly under-indexed. Marketing efforts should appeal to the preferences of women and Gen Y.
