Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mi Viejo Café performance in the Mexico and how they change over time
See what factors influence Mi Viejo Café performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mi Viejo Café' competitors in the Mexico
An analysis of Mi Viejo Café' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Mi Viejo Café is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mi Viejo Café's market performance is at the 55th percentile in Mexico's Cafe & Restaurants industry, indicating an average market position. Performance peers in the same percentile range include ole & ole, Sweet and Fit, Los Pastorcitos de Sirloin, Tacos Atarantados, Bovinos Steakhouse, and Heavy Hungry Smash Burgers.
Customer satisfaction reflects how happy customers are with the brand, impacting loyalty and word-of-mouth, which drives business growth.
Mi Viejo Café boasts an 85% customer satisfaction rate in Mexico, a significant 17.2 percentage point increase year-over-year. In Puebla, the CSAT is also 85%. The CSAT has shown a positive trend from June to August 2025, peaking at 88.37% in August.
Average check reveals how much customers spend per visit, influencing revenue and profitability, and reflecting pricing strategy effectiveness.
Mi Viejo Café's average check is 328.9 MXN, a 10.2% increase year-over-year. In Puebla, the average check is also 328.9 MXN. The average check fluctuated between June and August 2025, with a high of 332.4 MXN in July.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential in the region.
Mi Viejo Café has 13 outlets in Puebla, Mexico. This indicates a moderate level of market penetration within the state, suggesting room for further expansion or optimization of existing locations.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer loyalty.
Mi Viejo Café's top competitors, based on customer cross-visitation, are Taquería la Oriental (7.93%), VIPS (7.32%), Toks (6.71%), Little Caesars (6.71%), and Tagers (3.66%). This indicates shared customer bases and potential areas for competitive differentiation.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and revenue.
Mi Viejo Café experiences peak traffic between 9 AM and 6 PM, with the highest workload around 11 AM (70.11%). Traffic is significantly lower during early morning hours, suggesting opportunities for targeted promotions or operational adjustments.
Understanding consumer segments allows for targeted marketing, personalized experiences, and product development to better meet diverse customer needs.
Mi Viejo Café's customer base shows a higher affinity towards women (114) compared to men (88). Gen X consumers are significantly overrepresented (421), indicating a high affinity from this generation.