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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sweet and Fit performance in the Mexico and how they change over time
See what factors influence Sweet and Fit performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sweet and Fit' competitors in the Mexico
An analysis of Sweet and Fit' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Sweet and Fit is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sweet and Fit's market performance in Mexico is at the 55th percentile, indicating an average market position. This means the brand's foot traffic is on par with competitors like La Finca Costera, Sabor A Mí, Heavy Hungry Smash Burgers Las Americas, Restaurante Sabor a mi, Los Pastorcitos de Sirloin, and Gran Café de la Parroquia.
Customer satisfaction is key to loyalty and growth. High CSAT scores show customers are happy, boosting brand image and repeat business.
Sweet and Fit boasts a high overall customer satisfaction (CSAT) of 93%, a 9.6 percentage point increase year-over-year. Aguascalientes shows the highest CSAT growth (50.1pp), while Tabasco and San Luis Potosí experienced slight decreases. CSAT has fluctuated between 89.69% and 96.39% during the reporting period.
Average check reveals how much customers spend per visit. Tracking this helps optimize pricing and identify upselling opportunities.
The overall average check for Sweet and Fit is 285.4 MXN, a decrease of 11.9% year-over-year. Tabasco has the highest average check (307.1 MXN), while Sinaloa has the lowest (234.6 MXN). The average check has varied between 280.56 MXN and 286.75 MXN during the reporting period.
Outlet count reflects brand reach. More outlets can mean greater market presence and accessibility for customers.
Sweet and Fit has a total of 15 outlets in Mexico. Jalisco has the highest number of outlets (8), while Sinaloa, Aguascalientes, Tabasco, San Luis Potosí, Guanajuato, Sonora and Michoacán each have 1 outlet.
Knowing competitors helps refine strategy. Identifying overlapping customer bases reveals direct rivals and opportunities.
Sweet and Fit's top competitors, based on cross-visitation, are Starbucks (5.15%), Chai (2.94%), Carl's Jr. (2.21%), Karne Garibaldi (2.21%), and Louie Burger (2.21%). This indicates that customers who visit Sweet and Fit also frequent these establishments.
Traffic workload shows peak hours. Understanding customer flow helps optimize staffing and resource allocation for efficiency.
Sweet and Fit experiences peak traffic between 8:00 AM and 5:00 PM, with the highest workload around 11:00 AM (65). Traffic is minimal between 9:00 PM and 7:00 AM.
Consumer segments drive targeted campaigns. Understanding demographics allows tailored messaging and product development.
Sweet and Fit's customer base shows a higher affinity towards women (126 index) compared to men (78 index). Gen Z shows a very high affinity (306 index), while Gen X (53 index) and Gen Y (43 index) are under-indexed.