Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mi Casita performance in the United States and how they change over time
See what factors influence Mi Casita performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mi Casita is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mi Casita' competitors in the United States
An analysis of Mi Casita' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mi Casita, with a market performance of 99%, is a leading brand in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence relative to peers like Funck's Restaurant, Manning's Steaks & Spirits, and others also at 99%.
Customer satisfaction reflects how happy customers are, impacting loyalty and brand reputation, making it crucial for sustainable business growth.
Mi Casita's overall customer satisfaction is 75%, up 7.2 percentage points year-over-year. Indiana shows the highest satisfaction at 83% (up 19pp), while North Carolina is at 72% (up 4.4pp). Recent CSAT scores show some variability from May (76.07%) to July (70.90%).
Average check measures customer spending per visit, influencing overall revenue and profitability, vital for understanding pricing effectiveness.
Mi Casita's overall average check is $21.20, a decrease of 10.3% year-over-year. North Carolina's average check is $22.20 with 0% growth. The average check fluctuated between May ($20.18) and July ($19.43).
Outlet count signifies market reach and brand presence, essential for gauging expansion and geographic influence within the competitive landscape.
Mi Casita has a total of 27 outlets. The majority (18) are located in North Carolina, with smaller presences in Texas (3), and California, Indiana, Georgia, Alabama, Illinois and Arkansas each having 1 outlet.
Identifying key competitors reveals market dynamics, enabling strategic positioning and highlighting areas for differentiation and competitive advantage.
Mi Casita's customers also frequently visit McDonald's (18.01%), Wendy's (10.43%), Chick-fil-A (9.48%), Bojangles (8.53%), and Burger King (7.11%). These represent the top competitors based on cross-visitation patterns.
Traffic workload indicates peak operational demands, helping optimize staffing and resource allocation to enhance customer experience and efficiency.
Mi Casita experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM (55.01%) and 6 PM (57.90%). Traffic is minimal before 6 AM and after 10 PM.
Understanding consumer demographics allows tailored marketing, optimizing product offerings and messaging for maximum resonance and engagement.
Mi Casita's customer base shows a higher affinity towards women (105 index) compared to men (96 index). Gen X (124 index) shows a particularly high affinity, while Gen Y (83 index) and Gen Z (71 index) show lower affinity.