Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
mezeh is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence mezeh performance in the United States and how they change over time
See what factors influence mezeh performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of mezeh' competitors in the United States
An analysis of mezeh' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
mezeh, with a market performance percentile of 99, is a leading brand. This shows a strong market presence. Performance peers in the 99th percentile include Berlin Farmstead, Santorini by Georgios, Taco Giro, Curry Pizza House, La Carreta, and La Colina Mexican Cantina.
Customer satisfaction (CSAT) reflects customer loyalty and predicts future growth. Monitoring CSAT helps identify areas for improvement in service and product offerings.
mezeh's overall CSAT is 74%, a decrease of 0.7pp year-over-year. CSAT varies by state, with the District of Columbia showing the highest CSAT (89%) and New York the lowest (68%). The District of Columbia also shows the highest growth, while New York shows the largest decrease.
Average check measures the amount customers spend per visit, which indicates pricing strategy effectiveness and the ability to drive higher sales.
The overall average check for mezeh is $18.50, a decrease of 0.2% year-over-year. Average check varies by state; Virginia has the highest average check ($20.00), while North Carolina has the lowest ($16.90). All the states show 0% growth.
Outlet count indicates brand reach and market penetration. Growth in outlet numbers reflects expansion strategy and brand popularity across regions.
mezeh has the highest number of outlets in Virginia (19), followed by Maryland (13). Other states, including North Carolina, New York, New Jersey, District of Columbia and Pennsylvania have considerably fewer outlets (5 and 3). This shows a regional concentration of the brand.
Identifying key competitors through cross-visitation helps understand market dynamics and refine competitive strategies for customer retention and acquisition.
The top competitors for mezeh, based on customer cross-visitation, are McDonald's (8.15%), Chipotle Mexican Grill (5.29%), Chick-fil-A (4.41%), Starbucks (4.41%), and Five Guys (4.41%). This indicates a significant overlap in customer base with major fast-food chains.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
mezeh experiences peak traffic workload between 10 AM and 8 PM, with the highest workload at 1 PM (62.22%). Traffic is minimal during early morning hours (0-5 AM). This shows the need for focused staffing during lunch and dinner hours.
Analyzing consumer segments by gender and generation helps tailor marketing and product strategies to resonate with key customer groups.
mezeh's customer base is heavily skewed towards women (affinity index 85) and Gen Y (affinity index 126). Men are overrepresented (affinity index 114), Gen X are underrepresented (affinity index 80) and Gen Z are very underrepresented (affinity index 61).