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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Menchie's Frozen Yogurt performance in the United States and how they change over time
See what factors influence Menchie's Frozen Yogurt performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Menchie's Frozen Yogurt' competitors in the United States
An analysis of Menchie's Frozen Yogurt' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Menchie's Frozen Yogurt is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Menchie's Frozen Yogurt holds the 52nd percentile, indicating an average market performance. This suggests moderate competitive strength. Performance peers in the same range include Der Dutchman, Sushi-san, Azteca D'Oro Mexican Restaurant, Tulua Bistro, Leo's Coney Island, and Don Coqui.
Competitor analysis identifies key rivals and customer overlap, guiding competitive strategies and market positioning efforts.
Menchie's Frozen Yogurt's top competitors based on cross-visitation are McDonald's (12.29%), Chick-fil-A (7.12%), Starbucks (6.99%), Chipotle Mexican Grill (5.05%), and Taco Bell (4.66%). This indicates customers who visit Menchie's also frequent these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and sales.
Menchie's Frozen Yogurt experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 63.46% at 6:00 PM. Traffic is minimal between midnight and 10:00 AM, suggesting operational adjustments may be needed during off-peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Menchie's Frozen Yogurt's customer base shows a higher affinity among women (114%) compared to men (86%). Gen Z shows a high affinity (135%), while Gen X (97%) and Gen Y (86%) are under-indexed, suggesting targeted marketing opportunities.