Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Thailand and how they change over time
See what factors influence Burger King performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Thailand
An analysis of Burger King' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Thailand is at the 77th percentile, indicating an above average market position. This means Burger King outperforms 77% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Keeree Mantra Kanchanaburi, ปราณบูทิค Cafe&Bistro วิวทะเลปากน้ำปราณ, Tandoori Flames, ก๋วยเตี๋ยวเรือชามสุข สาขาร้อยเอ็ด, ครัวบ้านนุ้ย บางแสน, and Maidreamin MBK เมดดรีมมิน เอ็มบีเค.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King in Thailand has an overall customer satisfaction (CSAT) of 80%, a 2 percentage point increase year-over-year. Chon Buri Province shows the highest CSAT at 94%, while Surat Thani Province has the lowest at 81% with a decrease of 19 percentage points. This indicates generally positive customer experiences, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Burger King in Thailand is 310.7 THB, a 3.7% increase year-over-year. Krabi Province has the highest average check at 476.7 THB. This suggests customers are spending slightly more per visit, with significant regional differences in spending behavior.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Burger King has the most outlets in Chon Buri Province (11), followed by Phuket Province (8). This distribution highlights key regions for Burger King's presence in Thailand, indicating strategic focus on these areas for market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Burger King in Thailand, based on cross-visitation, are McDonald's (9.90%), Café Amazon (9.08%), Starbucks (8.15%), KFC (7.92%), and Suki Teenoi (4.54%). This indicates that customers who visit Burger King also frequently visit these brands, revealing direct competition and shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Burger King's peak traffic workload in Thailand occurs around 12:00-18:00 (58.67% - 57.69%), with the lowest traffic between 03:00 and 05:00 (14.65% - 14.36%). This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance.
Burger King's customer base in Thailand shows a higher affinity among men (134) compared to women (62). Gen X (166) shows the highest affinity, while Gen Z (68) shows the lowest. This suggests that Burger King is particularly appealing to Gen X men, while there is an opportunity to increase engagement with Gen Z.