Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Thailand and how they change over time
See what factors influence Burger King performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the top 22% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Thailand
An analysis of Burger King' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 78th percentile, indicating an average/above average market standing. This means Burger King outperforms 78% of brands in the Cafe & Restaurants industry in Thailand. Performance peers in the same percentile range include Tandoori Flames, เบ้อเร่อ ชาบูพันธุ์แท้ สาขาขอนแก่น, Maidreamin MBK เมดดรีมมิน เอ็มบีเค, MIXUE - สี่มุมเมือง แหลมฉบัง, Mungkorn Seafood - Buffet & Fish Market, and KATSU MIDORI.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors based on cross-visitation are Café Amazon (10.94%), McDonald's (10.00%), Starbucks (8.96%), KFC (8.96%), and Suki Teenoi (4.62%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Traffic workload peaks between 11:00 AM and 7:00 PM, with the highest workload at 6:00 PM (59.79%). The lowest traffic workload is between 2:00 AM and 5:00 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement.
Women are overrepresented (65% affinity), while men are significantly overrepresented (131% affinity). Gen X shows high affinity (161%), while Gen Y (91%) and Gen Z (67%) are under-indexed. This suggests targeted marketing towards Gen X and men may be particularly effective.