Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Thailand and how they change over time
See what factors influence Burger King performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Thailand
An analysis of Burger King' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference via foot traffic share, crucial for competitive strategy.
Burger King holds a leading market performance percentile of 99 in Thailand's Cafe & Restaurants industry. This indicates a strong competitive position. Performance peers include Khao-Sō-i, Mungkorn Seafood BBQ Buffet Phrakanong 499++, The Island Restaurant Thai food & Vegetarian And Bar., Mango 88 Cafe’ & Bazaar, KIRI burger & bowl, and Maidreamin MBK เมดดรีมมิน เอ็มบีเค.
Customer satisfaction scores are key indicators of loyalty, reflecting the quality of service and products.
Burger King's overall customer satisfaction in Thailand is 78%, a 2 percentage point increase year-over-year. Phetchaburi, Udon Thani and Samut Sakhon Provinces show 100% satisfaction. Nakhon Pathom and Chon Buri Provinces show 92% satisfaction.
Average check measures customer spending per visit, influencing revenue and profitability.
The overall average check for Burger King in Thailand is 310.3 THB, a 1.3% increase year-over-year. Phuket Province has the highest average check at 468.4 THB. Krabi Province follows at 441.2 THB.
Outlet count reflects brand reach and market presence, affecting customer access and brand visibility.
Burger King has varying number of outlets in Thailand. Chon Buri Province leads with 11 outlets, followed by Phuket Province with 8 and Samut Prakan Province with 7. Other locations have fewer outlets.
Competitor analysis identifies key rivals, informing strategic positioning and competitive advantages.
The top competitors for Burger King in Thailand, based on customer cross-visitation, are McDonald's (11.97%), Café Amazon (10.31%), KFC (9.30%), Starbucks (9.12%), and Suki Teenoi (5.16%).
Traffic workload by hour helps optimize staffing and promotions to meet peak demand efficiently.
Burger King's traffic workload in Thailand varies throughout the day, peaking between 12:00 PM and 6:00 PM, with the highest at 1:00 PM (59.09%). Traffic is lowest in the early morning hours.
Understanding consumer segments enables tailored marketing, improving engagement and ROI.
Women shows affinity 56%, and Men with 130%. Gen X at 172%, Gen Y at 87% and Gen Z at 60%. This indicates that Gen X and Men are more strongly represented among Burger King's customers in Thailand.