Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Prime Burger performance in the Thailand and how they change over time
See what factors influence Prime Burger performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Prime Burger' competitors in the Thailand
An analysis of Prime Burger' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Prime Burger is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Prime Burger's market performance is at the 82nd percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors in Thailand's Cafe & Restaurants industry. Performance peers in the same range include KIRI burger & bowl and The Pizza Company.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Prime Burger's overall CSAT is 87%, a significant 12.3 percentage point increase year-over-year. This indicates a strong improvement in customer satisfaction. Chon Buri Province shows 86% CSAT, while Phuket Province has 80% CSAT, both with positive growth.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing revenue and profitability strategies.
Prime Burger's overall average check is 593.2 THB, showing no change year-over-year. Phuket Province has the highest average check at 712.5 THB, while Krabi Province has 537.5 THB, and Chon Buri Province has 479.2 THB. The average check has increased from 552.51 THB in June to 634.50 THB in August.
Outlet count reflects brand reach and market presence, influencing accessibility, brand awareness, and potential revenue generation.
Prime Burger has 7 outlets in Phuket Province, 3 in Krabi Province, and 2 in Chon Buri Province. This distribution indicates a stronger presence in Phuket compared to other provinces.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for market share.
Prime Burger's top competitors based on cross-visitation are Three Monkeys Restaurant (5.10%), FAT MAMMA Burger Patong (4.99%), and The Coffee Club (3.47%). This suggests that customers who visit Prime Burger also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and optimized customer service during busy periods.
Prime Burger experiences peak traffic workload between 6 PM and 9 PM, with the highest workload at 66.02% around 9 PM. Traffic is significantly lower in the early morning hours, with minimal activity between 6 AM and 9 AM.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized customer experiences.
Prime Burger's customer base shows a higher affinity towards women (72% value label, but affinity index is not a percentage) and men (125% value label, but affinity index is not a percentage). Among generations, Gen X (108% value label, but affinity index is not a percentage) and Gen Y (105% value label, but affinity index is not a percentage) show higher affinity compared to Gen Z (85% value label, but affinity index is not a percentage).