Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Kazakhstan and how they change over time
See what factors influence McDonald's performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Kazakhstan
An analysis of McDonald's' competitors in the Kazakhstan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Kazakhstan holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference relative to its competitors. Performance peers within the same percentile range include Kulikov, Spice Mantra , Almaty, freddy fazber pizza, Тәп-Тәтті, Del Papa, and Turandot.
Customer Satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps identify areas for improvement and gauge customer loyalty.
McDonald's in Kazakhstan exhibits an overall CSAT of 59%, a 4.1 percentage point increase year-over-year. However, Karaganda Region shows a CSAT of 72%, with a decrease of 6.7 percentage points. The CSAT dynamic data indicates variability, ranging from 27.78% to 78.79%.
Number of Outlets indicates brand reach and presence. Tracking outlet distribution helps evaluate market coverage and expansion efforts.
McDonald's has a limited number of outlets in Kazakhstan, with one outlet each in Mangystau Region, Akmola Region, Aqtöbe region, Karaganda Region, and Kostanay Region. The number of outlets in each location shows 100% bar fill percentage.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine competitive strategies and marketing efforts.
The top competitors for McDonald's in Kazakhstan based on cross-visitation are Coffee Boom (18.75%), Burger King (15.63%), KFC (12.50%), Starbucks (9.38%), and I'm (6.25%). This data suggests that customers who visit McDonald's also frequently visit these brands.
Traffic Workload reveals peak hours. Understanding traffic patterns helps optimize staffing, and manage customer flow efficiently.
Traffic workload for McDonald's in Kazakhstan peaks between 18:00 and 20:00, reaching around 72%. The lowest traffic occurs between 0:00 and 6:00. This indicates that the evening hours are the busiest for McDonald's in the region.
Consumer segmentation informs targeted marketing. Understanding demographics like gender and generation helps tailor campaigns and improve customer engagement.
McDonald's in Kazakhstan has a high affinity with women (Index 107), indicating they are over-represented among customers. Men are slightly under-indexed (Index 96). Gen X shows a very high affinity (Index 359), suggesting they are a key consumer segment for the brand.
