Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Kazakhstan and how they change over time
See what factors influence Burger King performance in the Kazakhstan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Kazakhstan
An analysis of Burger King' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Kazakhstan is at the 61st percentile, indicating an average/above average market standing. This means Burger King attracts more customers than approximately 61% of its competitors. Performance peers in the same range include Tsar's burgers, Kishlak, freddy fazber pizza, Ақ Желең, and Del Papa.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Customer satisfaction for Burger King in Kazakhstan is at 62%, a significant increase of 28.1 percentage points year-over-year. However, customer satisfaction varies by location, with Karaganda Region reporting 35%. This suggests a need to investigate and address regional disparities in customer experience.
Outlet distribution indicates market reach and accessibility, influencing brand visibility and customer convenience.
Burger King has a presence in multiple regions of Kazakhstan. Pavlodar and Aqtöbe regions have the highest number of outlets (3 each). Atyrau, Mangystau, Karaganda and Kostanay regions have 2 outlets each. West Kazakhstan, Kyzylorda, North Kazakhstan and East Kazakhstan regions have 1 outlet each.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Burger King in Kazakhstan, based on cross-visitation, are KFC (18.60%), Dodo Pizza (13.95%), McDonald's (9.30%), Starbucks (9.30%), and Mamma Mia (6.98%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload for Burger King in Kazakhstan peaks between 10 AM and 10 PM, with the highest traffic observed between 7 PM and 8 PM (61.45% and 62.28% respectively). The lowest traffic is observed between 1 AM and 7 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Burger King's customer base in Kazakhstan shows a high affinity towards women (80 index) and men (117 index). Gen X (238 index) shows a very high affinity, while Gen Y (56 index) is under-indexed. This suggests that marketing efforts should be tailored to appeal to Gen X.