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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Kazakhstan and how they change over time
See what factors influence Burger King performance in the Kazakhstan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Burger King is right in the middle
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Kazakhstan
An analysis of Burger King' competitors in the Kazakhstan
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Kazakhstan holds the 49th percentile in the Cafe & Restaurants industry, indicating a below average market performance. This suggests that Burger King's market standing is lagging relative to competitors. Performance peers in the same percentile range include Cafe Inn, Savoy, and Bon-Appetit.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for Burger King in Kazakhstan, based on customer cross-visitation, are KFC (21.95%), PAUL (12.20%), Starbucks (12.20%), Khobbit (7.32%), and Degirmen (7.32%). This indicates that a significant portion of Burger King's customers also visit these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and maximize sales.
Traffic workload for Burger King in Kazakhstan peaks between 10 AM and 11 PM, with the highest traffic workload at 8 PM (59.60%). The lowest traffic workload occurs between 4 AM and 7 AM. This data suggests optimal staffing during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation allows for targeted marketing, personalized offers, and product development to maximize engagement.
Consumer segments for Burger King in Kazakhstan show that men (142 affinity index) are overrepresented, while women (47 affinity index) are underrepresented. Gen X (123 affinity index) and Gen Y (111 affinity index) are both overrepresented. This suggests a higher affinity among men and older generations.