Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Burger King performance in the Kazakhstan and how they change over time
See what factors influence Burger King performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Kazakhstan
An analysis of Burger King' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King in Kazakhstan is in the top 1% of brands, a leading position indicating a strong market presence. Performance peers in the same percentile range include Kishlak, Pasta la Vista, Del Papa, SANDYQ, Lanzhou, and freddy fazber pizza, reflecting intense competition at the top.
Customer satisfaction (CSAT) indicates brand health. High CSAT correlates with loyalty, repeat business, and positive word-of-mouth.
Burger King's overall customer satisfaction in Kazakhstan is 65%, up 30.7 percentage points year-over-year, indicating significant improvement. Karaganda Region shows a 35% satisfaction rate, with a 2 percentage point increase. CSAT fluctuated between 52.17% and 73.81% during the reporting period.
Outlet count indicates market reach. A greater number of outlets increases brand visibility and customer accessibility.
Burger King has outlets in multiple regions of Kazakhstan. Pavlodar and Aqtöbe region have the most outlets (3 each). Atyrau, Mangystau, Karaganda and Kostanay Region have 2 outlets each. West Kazakhstan, Kyzylorda, North Kazakhstan and East Kazakhstan Region have 1 outlet each.
Analyzing competitors helps identify market threats and opportunities, informing strategies to maintain or gain market share.
The top competitors for Burger King in Kazakhstan, based on customer cross-visitation, are KFC (18.60%), Dodo Pizza (13.95%), McDonald's (11.63%), Starbucks (9.30%), and Mamma Mia (6.98%). This shows which brands share Burger King's customer base.
Traffic workload by hour reveals peak times, enabling staffing and inventory optimization for enhanced service.
Peak traffic for Burger King in Kazakhstan occurs between 10 AM and 10 PM, with highest workload between 7-8 PM (around 60%). Traffic is lowest between 3 AM and 6 AM.
Understanding consumer segments helps tailor marketing, improving engagement and ROI by addressing specific needs.
Women are overrepresented in Burger King's customer base, with an affinity index of 61, with delta of -28.03, while men are also overrepresented, with an index of 123, with delta of 16.82. Gen X is highly overrepresented with an affinity index of 239, with delta of 100, while Gen Y has an index of 56, with delta of -31.42, indicating lower affinity.
Cafés & Restaurants