Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Kulikov performance in the Kazakhstan and how they change over time
See what factors influence Kulikov performance in the Kazakhstan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kulikov' competitors in the Kazakhstan
An analysis of Kulikov' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kulikov is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Kulikov is a leading brand with a market performance percentile of 99 in Kazakhstan's Cafe & Restaurants industry. This signifies a dominant position, indicating strong customer preference and competitive advantage. Competitors within the same percentile range include McDonald's, Spice Mantra , Almaty, freddy fazber pizza, Тәп-Тәтті, Del Papa, and Turandot.
Customer satisfaction shows brand's health, impacting loyalty and growth, reflecting service quality and customer experience perception.
Kulikov demonstrates strong customer satisfaction, with an overall CSAT of 88%, a 15pp increase year-over-year. This indicates improved service quality and customer experience. Almaty Region shows particularly high satisfaction at 100%, with significant growth of 52.6pp. CSAT shows a fluctuating trend between May and July 2025.
Outlet number reflects brand's reach, influencing accessibility, market penetration, and overall revenue potential within the country.
Kulikov has 11 outlets in Kazakhstan. Most of those are located in Almaty Region (10). Jetisu Region contains only 1 outlet. This distribution highlights the brand's stronger presence in Almaty Region.
Competitor analysis helps identify key players and understand customer preferences, informing strategic decisions for competitive advantage.
Kulikov's customers also visit Dodo Pizza (11.76%), Starbucks (11.76%), Kaganat (5.88%), McDonald's (5.88%), and Burger King (5.88%). Dodo Pizza and Starbucks are the most popular competitors, suggesting similar customer preferences. This insights can be used for competitive marketing strategies.
Traffic workload shows peak hours, informing staffing and resource allocation for optimal service and customer satisfaction throughout the day.
Kulikov experiences peak traffic between 17:00 and 20:00, with the highest workload around 19:00 (59.18). Traffic significantly increases from 7:00, peaks in the afternoon, then decreases after 21:00. Staffing and resource allocation should align with these peak hours.
Consumer segments guide targeted marketing, tailoring messages and products to specific groups, enhancing engagement and ROI.
Kulikov's customer base shows high affinity for women (99 index, -0.98 delta) and men (101 index, 0.59 delta), with a slight over-representation of men. The brand shows a high affinity with Gen Y (169 index, 68.60 delta), suggesting this generation is significantly over-represented among Kulikov's customers.