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Managing Partner, Global Business Development
See what factors influence Coffee Boom performance in the Kazakhstan and how they change over time
See what factors influence Coffee Boom performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Coffee Boom' competitors in the Kazakhstan
An analysis of Coffee Boom' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Coffee Boom is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Coffee Boom holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in Kazakhstan. This indicates a dominant market presence, suggesting strong customer preference compared to its peers such as Dodo Pizza, Eastern Gate Indian restaurant, Чайхана NAVAT, KFC, Zharovnya Kafe-Restoran-Bar-Konditerskaya, and Kaganat, which are in a similar percentile range.
Customer Satisfaction (CSAT) indicates brand health, impacting loyalty and growth. Tracking CSAT helps pinpoint areas for service and product enhancements.
Coffee Boom's overall CSAT is 70%, with a slight decrease of 0.4 percentage points year-over-year. Kostanay Region shows high satisfaction (84%), while Akmola Region has lower satisfaction (52%). The dynamic CSAT data shows fluctuation over the measured period, indicating variability in customer experiences.
Outlet count shows brand reach and expansion. More outlets can increase accessibility, driving brand awareness and revenue.
Coffee Boom has a varied distribution of outlets across Kazakhstan. Akmola and Pavlodar Regions each have 4 outlets, while regions like West Kazakhstan, Kostanay and North Kazakhstan, and Abay Region only have 1. This suggests a focused expansion strategy, possibly targeting regions with higher demand or strategic importance.
Competitor analysis informs strategic positioning. Knowing top competitors helps refine marketing and differentiate your brand.
Coffee Boom's top competitors based on cross-visitation are Starbucks (8.87%), Чайхана NAVAT (7.26%), KFC (6.45%), McDonald's (4.84%), and Kaganat (4.03%). This means that customers who visit Coffee Boom also frequently visit these brands, indicating they compete for the same customer base.
Traffic workload reveals peak hours, optimizing staffing. Efficiently managing peak times enhances customer satisfaction and resource use.
Coffee Boom experiences peak traffic between 8 AM and 10 PM, with the highest workload between 6 PM and 8 PM (approximately 60%). Traffic is significantly lower during early morning hours (0-7 AM). This indicates the need for optimized staffing and resource allocation to manage peak hours effectively.
Understanding segments tailors marketing. Affinity insights inform personalized campaigns, boosting engagement and ROI.
Women (affinity index 110) are overrepresented among Coffee Boom's consumers, while men (94) are underrepresented. Gen Y (124) shows high affinity, while Gen X (72) and Gen Z (84) are under-indexed, suggesting differing levels of engagement across generations.