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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Kazakhstan and how they change over time
See what factors influence Starbucks performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Kazakhstan
An analysis of Starbucks' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Starbucks holds a leading position with a percentile of 99. This indicates a strong market presence and high customer preference. Performance peers in similar range are Line Brew, SANDYQ, Lanzhou, Doner Na Abaya, Khinkal'naya, and Pasta la Vista.
Understanding competitors' performance helps refine strategies and identify opportunities for market share growth.
Starbucks' top competitors, based on cross-visitation, are Coffee Boom (18.97%), Dodo Pizza (12.07%), Чайхана NAVAT (10.34%), KFC (10.34%), and Kaganat (8.62%). Coffee Boom has the most significant overlap in customer base.
Traffic workload analysis helps optimize staffing, manage peak hours, and enhance customer experience.
Starbucks experiences peak traffic between 8 AM and 10 PM, with highest workload around 6 PM. Traffic is minimal between midnight and 7 AM. Staffing should be adjusted accordingly to meet demand during peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women have high affinity (97) for Starbucks. Men affinity is 102. Gen X and Gen Y segments are overrepresented with affinity indexes 108 and 101, respectively. Thus, Starbucks' marketing should be tailored to retain and expand the brand's appeal to these key consumer groups.