Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Kazakhstan and how they change over time
See what factors influence KFC performance in the Kazakhstan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Kazakhstan
An analysis of KFC' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is in the top 19%, indicating a critically low position. This means KFC captures a smaller share of the market compared to competitors. Performance peers in a similar range are Assorty, Kaganat, Zharovnya Kafe-Restoran-Bar-Konditerskaya, Eastern Gate Indian restaurant, Dodo Pizza, and Coffee Boom.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC's overall customer satisfaction in Kazakhstan is 45%, a 10.2 percentage point increase year-over-year. East Kazakhstan Region shows 100% satisfaction, while Pavlodar Region has only 13% satisfaction with a decrease of 17.9 percentage points. This indicates significant regional variation in customer experience.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has varying numbers of outlets across Kazakhstan's regions. Pavlodar, Mangystau, Almaty, and Karaganda Regions each have 3 outlets. Ulytau and Kostanay Regions have only 1 outlet each, indicating uneven distribution across the country.
Identifying key competitors allows for strategic benchmarking and competitive advantage development.
The top competitors for KFC in Kazakhstan, based on customer cross-visitation, are Burger King (9.88%), Coffee Boom (9.88%), Чайхана NAVAT (8.64%), Dodo Pizza (7.41%), and Starbucks (7.41%). This shows customers who visit KFC also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
KFC's peak traffic workload in Kazakhstan occurs between 10:00 AM and 10:00 PM, with the highest workload at 66.19% at 8:00 PM. Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments enables targeted marketing and product development, maximizing ROI.
KFC's customer base in Kazakhstan shows a higher affinity among women (107 index) compared to men (94 index). Gen Y shows a high affinity (141 index), while Gen X is under-indexed (60 index), suggesting targeted marketing strategies should focus on these segments.