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Managing Partner, Global Business Development
See what factors influence KFC performance in the Kazakhstan and how they change over time
See what factors influence KFC performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Kazakhstan
An analysis of KFC' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC, with a market performance percentile of 99, is a leading brand in Kazakhstan's Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to competitors. Performance peers in the same percentile range include Zharovnya Kafe-Restoran-Bar-Konditerskaya, Eastern Gate Indian restaurant, Coffee Boom, Kaganat, Dodo Pizza, and Stolovaya Tagam.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term success. High satisfaction often leads to repeat business.
Overall customer satisfaction for KFC in Kazakhstan is 45%, an increase of 11.9 percentage points year-over-year. East Kazakhstan Region shows very high satisfaction (100%), while Pavlodar Region shows lower satisfaction (11%) with a decrease of 16.7 percentage points. This indicates regional differences in customer experience.
Number of outlets indicates brand reach and market penetration, crucial for accessibility and overall revenue generation.
KFC's outlet distribution across Kazakhstan shows a varied presence. Almaty Region has the most outlets (4), while Pavlodar, Mangystau and Karaganda Regions each have 3. Ulytau and Kostanay Regions each have only one outlet, showing areas for potential expansion.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and improve customer retention efforts.
Top competitors for KFC in Kazakhstan, based on cross-visitation, include Burger King and Coffee Boom (9.88%), Чайхана NAVAT (8.64%), Dodo Pizza and Starbucks (7.41%). This suggests that customers who visit KFC also frequent these establishments.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for better service.
Traffic workload analysis for KFC in Kazakhstan shows peak activity between 10 AM and 10 PM, with the highest traffic workload at 7.76% at 8 PM. The lowest traffic workload is between 1 AM and 7 AM, indicating overnight off-peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement.
KFC's consumer base in Kazakhstan shows a higher affinity among women (115 index) compared to men (91 index). Gen Y (140 index) shows significantly higher affinity than Gen X (60 index), suggesting targeted campaigns should focus on younger demographics.