Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MAXX Coffee performance in the Indonesia and how they change over time
See what factors influence MAXX Coffee performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of MAXX Coffee' competitors in the Indonesia
An analysis of MAXX Coffee' competitors in the Indonesia
In Cafés & Restaurants
·May – Jul 25
MAXX Coffee is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
MAXX Coffee, with a market performance percentile of 99 in Indonesia, is a leading brand. This indicates a strong market position, outperforming competitors like The Goat Legian, Mie Gacoan Suhat, Tong Tji Tea House BG Junction, Bakmi Yeye, Mie Gacoan Tangsel - Graha Raya and STRAITS, which share the same high percentile.
Customer satisfaction (CSAT) measures how happy customers are with a brand's products and services, which impacts loyalty and brand reputation.
MAXX Coffee's overall customer satisfaction is 86%, a decrease of 6.6 percentage points year-over-year. Java shows 88% CSAT, while Sulawesi has 65% CSAT. The trend shows CSAT decreasing over the recent months, requiring attention to maintain customer loyalty.
Average check reveals how much customers spend per visit, reflecting pricing strategy and customer spending habits at MAXX Coffee.
The overall average check for MAXX Coffee is 67K IDR, a decrease of 6.8% year-over-year. Java's average check is 66.7K IDR with no growth. Average check shows a decreasing trend. It shows customer spending is declining and needs investigation.
The number of outlets indicates brand reach and accessibility, showing brand's presence in different regions in Indonesia.
MAXX Coffee has 37 outlets in Java, 5 in Sulawesi, 4 in Sumatra, and 2 in Lesser Sunda Islands. Java represents the majority of outlets, indicating a strong regional focus. The number of outlets shows brand expansion.
Identifying top competitors reveals direct rivals for customers, informing competitive strategies for MAXX Coffee.
Top competitors for MAXX Coffee are Starbucks (9.41% cross visitation), KFC (4.46%), Pizza Hut (3.47%), Burger King (3.47%), and Fore Coffee (2.97%). Starbucks is the most frequently visited by MAXX Coffee's customers.
Traffic workload by hours helps optimize staffing, promotions, and resource allocation based on peak and off-peak periods for MAXX Coffee.
Traffic workload peaks between 10 AM and 6 PM, with highest traffic around 2 PM to 4 PM, and significantly decreases during night hours. Staffing should be aligned to support high traffic during day to maximize revenue.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies.
Women have a higher affinity (91%, delta -8.94) than men (107%, delta 7.31). Gen X shows high affinity (121%, delta 20.51), Gen Y shows (102%, delta 1.70), and Gen Z shows less affinity (85%, delta -15.34). Marketing could target women and Gen X.