Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Max's performance in the United States and how they change over time
See what factors influence Max's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Max's' competitors in the United States
An analysis of Max's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Max's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Max's market performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in the United States. This indicates a strong market presence. Its performance peers, all at the 99th percentile, are: The Baht, Steiner Ranch Steakhouse, Richard's Super Premium Ice Cream, Chama Mama, Empanada Mama, and Original Roadhouse Grill.
Customer satisfaction reflects loyalty. Tracking CSAT helps Max's understand and improve customer experience, and identify areas for improvement.
Max's overall customer satisfaction (CSAT) is 69%, a decrease of 2.5 percentage points year-over-year. CSAT varies by state: Virginia and California both have 76%, New York 75%, Texas 65%, while New Jersey shows a lower CSAT at 64% with a significant decrease. The CSAT decreased from 76.04 in May to 61.03 in July.
Average check reveals spending patterns. Tracking average check helps Max's understand revenue trends and optimize pricing strategies and promotions.
Max's overall average check is $47.1, a decrease of 3.1% year-over-year. California has the highest average check at $60.1, followed by Virginia at $44.6 and Hawaii at $35.3. The dynamic average check decreased from $55.09 in May to $52.26 in July, with a dip to $34.13 in June.
Outlet count indicates market reach. Tracking outlets shows Max's expansion and presence, highlighting key markets and growth opportunities.
Max's has a total of 18 outlets. The majority (9) are located in California. Other states include Hawaii and New Jersey (2 each), and New York, Texas, Guam, Virginia, and Illinois (1 each). This distribution indicates a strong presence in California, with smaller representation in other states.
Competitor analysis reveals market dynamics. Identifying top competitors helps Max's understand its competitive landscape and refine its strategies.
Max's top competitors based on cross-visitation are McDonald's (10.14%), Jollibee (8.70%), Starbucks (5.80%), In-N-Out Burger (5.07%), and Wendy's (3.62%). These brands represent the primary choices of Max's customers when they visit alternative dining locations.
Traffic workload shows peak hours. Understanding traffic patterns allows Max's to optimize staffing and resources for maximum efficiency and customer satisfaction.
Max's experiences peak traffic workload between 11 AM and 6 PM, with the highest activity occurring between 1 PM and 6 PM. Traffic is minimal during early morning hours (12 AM - 9 AM), suggesting Max's business hours are primarily focused on lunch and dinner.
Consumer segments inform marketing. Understanding demographics helps Max's tailor messaging and offerings to specific customer groups, maximizing engagement.
Women (affinity index of 85) and Gen Z (affinity index of 79) are under-indexed, suggesting lower than average representation in Max's customer base. Men (affinity index of 114) and Gen X (affinity index of 123) are over-indexed, showing higher than average engagement. Gen Y has 104 affinity index value.