Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mastro's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mastro's performance in the United States and how they change over time
See what factors influence Mastro's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mastro's' competitors in the United States
An analysis of Mastro's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mastro's holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market position relative to its peers, including Santiago's Mexican Restaurant, Waldo's Chicken & Beer, Incredible Pizza, Western Sizzlin, UZU Revolving Sushi, and Home Eat汉家宴, all within the same percentile range.
Customer satisfaction reflects customer loyalty and the quality of brand experience, influencing repeat business and brand reputation.
Mastro's boasts an overall customer satisfaction (CSAT) of 83%, up 4.5 percentage points year-over-year, indicating improved customer experiences. Illinois leads with 94% CSAT, up 21.2 percentage points. Massachusetts and Florida saw decreases. CSAT fluctuated between 81.34% and 84.55% during the period.
Average check measures the average spending per customer, reflecting menu pricing, customer spending habits, and overall revenue generation.
Mastro's average check is $121.90, a decrease of 2.7% year-over-year. The District of Columbia leads with an average check of $134.40. The average check fluctuated between $120.73 and $124.24 during the reporting period.
Outlet count indicates brand reach and market presence, influencing accessibility, brand awareness, and potential revenue streams.
Mastro's has a total of 22 outlets in the United States. California has the highest number of outlets with 10. Texas and Arizona each have 3 outlets, followed by Florida with 2, and New York, District of Columbia, Nevada, Illinois, and Massachusetts each with 1 outlet.
Identifying competitors highlights market rivalry and customer choice, enabling strategic positioning and competitive differentiation.
Mastro's top competitors based on cross-visitation are McDonald's (5.35%), In-N-Out Burger (5.35%), Chick-fil-A (3.74%), Starbucks (3.74%), and Raising Cane's Chicken Fingers (2.50%). This indicates customers of Mastro's also frequent these fast-food and cafe chains.
Understanding traffic workload helps optimize staffing and resource allocation during peak hours, improving service efficiency.
Mastro's experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (59.37%). Traffic is minimal between 0:00 and 11:00. This data indicates the need for adequate staffing and resources during dinner hours.
Analyzing consumer segments informs targeted marketing, allowing for tailored messaging and product offerings to increase engagement.
Mastro's consumer base shows a high affinity towards women (88%), whereas men are over-indexed (111%). Gen X demonstrates high affinity (129%), while Gen Y and Gen Z are relatively under-indexed at 91% and 57% respectively, suggesting a stronger appeal to older generations.