Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mason's Famous Lobster Rolls is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
Mason's Famous Lobster Rolls is in the lower 42% of brands, indicating a below average market performance. This suggests the brand captures less foot traffic compared to competitors like Brasão Brazilian Steakhouse, Mira Mediterranean & Hookah Lounge, and others in the 42nd percentile.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. High CSAT is crucial for success.
Mason's Famous Lobster Rolls boasts an overall CSAT of 82%, a slight increase of 0.4pp year-over-year. Delaware and Arizona lead with 94% satisfaction. This indicates generally positive customer experiences, with room for improvement in other states to match top-performing locations.
Average check reveals how much customers spend per visit, influencing revenue. Tracking it helps optimize pricing and identify upselling opportunities.
The average check for Mason's Famous Lobster Rolls is $33.50, up 6% year-over-year. New Jersey has the highest average check at $44.20. This suggests successful value perception, with potential to explore strategies to increase spending in lower-performing states.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers, driving revenue.
Mason's Famous Lobster Rolls has the most outlets in Florida (8), followed by Virginia (7). This shows a concentration of locations in these states, suggesting strategic focus or higher market demand in these regions. Expansion opportunities may exist in states with fewer outlets.
Competitor analysis identifies key rivals and customer preferences. Knowing who else customers visit helps refine strategies and gain a competitive edge.
Mason's Famous Lobster Rolls' customers also frequently visit McDonald's (4.48%), Starbucks (3.92%), and Chick-fil-A (2.52%). This indicates these brands are primary competitors for customer foot traffic, suggesting a need to analyze their offerings and marketing strategies.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and revenue during busy periods.
Mason's Famous Lobster Rolls experiences peak traffic between 12 PM and 6 PM, with the highest workload at 1 PM (63.92%). This highlights the need for optimal staffing and resource management during these hours to ensure smooth operations and customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Women show a high affinity (94) and Men show a very high affinity (106). Gen Y (108) and Gen Z (105) are overrepresented, indicating high affinity, while Gen X (88) is underrepresented. This suggests marketing should focus on younger generations and consider strategies to engage Gen X more effectively.