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Managing Partner, Global Business Development
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
See what factors influence Mason's Famous Lobster Rolls performance in the United States and how they change over time
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Available by subscription
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Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
An analysis of Mason's Famous Lobster Rolls' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mason's Famous Lobster Rolls is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's strength and customer preference, showing competitive standing via foot traffic share in the industry.
Mason's Famous Lobster Rolls is in the leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a very strong market presence and customer preference compared to its peers. Performance peers within the same percentile range include Chug's, desaki Restaurant, Da Silva Steakhouse, Capital One Café, Fresh To Order, and Miel De Agave.
Customer Satisfaction (CSAT) shows customer contentment, guiding improvements, and loyalty programs, impacting revenue, and brand perception.
Mason's Famous Lobster Rolls has an overall CSAT of 80%, a slight decrease of 1.1 percentage points year-over-year. States like Delaware (93%), Washington (88%), Florida (85%) and Texas (83%) exhibit high satisfaction, while Arizona shows a decline. Monitoring these trends helps to identify areas for service enhancement and maintain customer loyalty across different regions.
Average Check tracks spending per customer, informing pricing, menu strategy, and upselling, directly impacting revenue and profitability.
The overall average check for Mason's Famous Lobster Rolls is $32.20, a 2.9% increase year-over-year. Colorado ($42.50) and New Jersey ($41.50) have the highest average checks. The upward trend suggests successful pricing or increased order value. Monitoring these differences enables targeted promotions.
Number of Outlets indicates brand reach, informing expansion, market penetration, and revenue potential, reflecting growth trajectory.
Mason's Famous Lobster Rolls has the most outlets in Florida (7), followed by Virginia (6) and Maryland (5). This distribution highlights key markets for the brand. The number of outlets in each state reflects the current market strategy and potential for further expansion.
Competitor analysis reveals market dynamics, informing competitive strategies, differentiation, and customer acquisition efforts.
The top competitors for Mason's Famous Lobster Rolls, based on customer cross-visitation, are McDonald's (4.88%), Starbucks (4.03%), Chick-fil-A (3.82%), Raising Cane's Chicken Fingers (2.12%), and Culver's (1.91%). This indicates that customers of Mason's also frequent these fast-food chains.
Traffic Workload identifies peak hours, guiding staffing, marketing, and resource allocation for optimal efficiency and customer experience.
Peak traffic workload for Mason's Famous Lobster Rolls occurs between 11 AM and 8 PM, with the highest traffic at 1 PM (64.53%). There is minimal activity during night hours. This information can optimize staffing and marketing efforts.
Consumer Segments informs targeted marketing, product development, and messaging, enhancing engagement and brand relevance by tailoring strategies.
Women (97) are overrepresented among Mason's Famous Lobster Rolls consumers. Similarly, Gen Z (106) shows a higher affinity, Gen Y (101) a near equal affinity and Gen X (97) slightly less affinity. This guides marketing towards gender and generational segments.