Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Margaritas performance in the United States and how they change over time
See what factors influence Margaritas performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Margaritas' competitors in the United States
An analysis of Margaritas' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Margaritas is in the lower 30% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Margaritas' market performance is at the 30th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Boatyard, EL BAYU DE WELA SARA, Churchill's, Scoma's Restaurant, Windy City Social and Naan House Street Bites.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which are vital for sustained business growth.
Margaritas' overall CSAT is 67%, a slight increase of 0.5pp year-over-year. Arkansas shows high satisfaction (74%), while Tennessee is slightly lower (66%). The CSAT trend shows fluctuations between June and August 2025, peaking in July.
Average check reveals how much customers spend per visit, reflecting menu pricing, customer spending habits, and potential revenue optimization opportunities.
Margaritas' overall average check is $27.9, a 2.7% increase year-over-year. Tennessee has the highest average check ($28.2), while Arkansas has a lower average check ($25.8). The average check fluctuated between June and August 2025, with a low in July.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer base in different locations.
Margaritas has 12 outlets in Tennessee and 1 in Arkansas. This distribution highlights a strong presence in Tennessee, while Arkansas represents a smaller portion of the brand's footprint.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge.
Margaritas' customers also frequently visit McDonald's (14.42%), Waffle House (8.65%), Taco Bell (7.69%), Little Caesars (7.69%), and Burger King (6.73%). This cross-visitation data indicates these brands compete for the same customer base.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Margaritas experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (60.15%). Traffic is minimal before 11:00 and after 22:00. This data informs staffing and operational decisions.
Analyzing consumer segments by gender and generation informs targeted marketing, allowing for tailored messaging and improved customer engagement.
Women show a high affinity (105 index) for Margaritas, while men are slightly under-indexed (95 index). Gen X has a very high affinity (151 index), Gen Z also shows high affinity (116 index), while Gen Y is under-indexed (54 index).