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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mama's Pizza performance in the United States and how they change over time
See what factors influence Mama's Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mama's Pizza is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Mama's Pizza' competitors in the United States
An analysis of Mama's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mama's Pizza's market performance is in the lower 31% in the United States. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Mike’s Superior Deli and Grill, Northern China Eatery (Beltline), Perch, Tikka House Indian Eatery, Salute Italian Restaurant, and Bacio di Latte.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Mama's Pizza's overall customer satisfaction is 79%, a 5.9 percentage point increase year-over-year. In Texas, the CSAT is also 79%, with a growth of 7.6 percentage points. This indicates a positive trend in customer satisfaction, suggesting improvements in service or product quality.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and understanding customer value.
The overall average check for Mama's Pizza is $20 USD, a decrease of 8.5% year-over-year. In Texas, the average check is also $20 USD, showing no growth. This suggests a potential need to analyze pricing strategies or customer spending behavior.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Mama's Pizza has 13 outlets in Texas, 1 in Florida, and 1 in Connecticut. The concentration of outlets in Texas suggests a strong regional presence, while the limited number in Florida and Connecticut indicates potential for expansion.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
Mama's Pizza's top competitors based on customer cross-visitation are McDonald's (10.66%), Whataburger (9.02%), Chick-fil-A (8.20%), Braum's Ice Cream & Dairy Store (7.38%), and Sonic Drive-In (5.74%). This indicates that customers who visit Mama's Pizza also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Mama's Pizza experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 61.85% at 6 PM. Traffic is minimal during early morning hours. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand relevance.
Mama's Pizza's customer base shows a high affinity for women (87%), and men (112%). Among generations, Gen X is overrepresented (157%), while Gen Y (83%) and Gen Z (47%) are underrepresented. This suggests marketing should target Gen X and consider strategies to attract younger generations.