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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Main Event performance in the United States and how they change over time
See what factors influence Main Event performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Main Event' competitors in the United States
An analysis of Main Event' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Main Event is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Main Event's market performance is at the 61st percentile, indicating an average/above average market standing. This means Main Event captures more customer traffic than 61% of its competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include The Hampton Social, Condado Tacos, Jack's, Dimassi's Mediterranean Buffet, Chubby Cattle BBQ, and Moe's Southwest Grill.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty and brand reputation.
Main Event's overall CSAT is 78%, a decrease of 8 percentage points year-over-year. Kentucky and Alabama show the highest CSAT at 88%, with significant growth in Kentucky. Arkansas shows the largest CSAT decrease. The CSAT trend shows slight fluctuations between 75.22% and 79.02% from June to August 2025.
Average check reveals how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Main Event is $47.40, an increase of 18.2% year-over-year. Delaware has the highest average check at $56.60. The average check fluctuated between $46.58 and $48.29 from June to August 2025, indicating stable customer spending.
Number of outlets indicates brand's reach and expansion, reflecting growth strategy and market penetration.
Main Event has the most outlets in Texas (20), followed by Arizona (4). Missouri, Georgia, Tennessee and Florida each have 3 outlets. Oklahoma, Ohio, Illinois and Kentucky each have 2 outlets. This distribution highlights Main Event's strong presence in Texas and growing presence in other states.
Identifying competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
The top competitors for Main Event, based on customer cross-visitation, are McDonald's (13.57%), Chick-fil-A (7.33%), Whataburger (5.77%), Wendy's (5.70%), and Starbucks (5.29%). This indicates that Main Event customers also frequently visit these fast-food and cafe chains.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Main Event experiences peak traffic workload between 4 PM and 7 PM, with the highest workload at 7 PM (48.71%) and 8 PM (49.02%). Traffic is minimal between 2 AM and 8 AM. This data helps optimize staffing and promotions during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
Main Event's customer base shows a high affinity for both women (99) and men (101). Gen Y is overrepresented (114), indicating a high affinity, while Gen X (87) and Gen Z (97) are underrepresented relative to the average consumer.