Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Main Event performance in the United States and how they change over time
See what factors influence Main Event performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Main Event' competitors in the United States
An analysis of Main Event' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Main Event is in the top 1% of brands
Sample of brands in the same percentile
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Main Event's Market Performance is at the 99th percentile, indicating a leading position. This signifies strong customer preference. Performance peers in a similar range include Jet's Pizza and Wienerschnitzel.
Customer satisfaction (CSAT) measures how happy customers are with Main Event, impacting loyalty and revenue.
Overall CSAT for Main Event is 75%, down 9.2 percentage points year-over-year. Kansas has the highest CSAT at 88%, while Oklahoma experienced the largest decrease, falling to 80%.
Average check reflects customer spending per visit, crucial for revenue insights and profitability.
The overall average check for Main Event is $46.50, a 15.3% increase year-over-year. Delaware shows the highest average check at $56.70, while New Mexico's average check is $50.20.
Outlet count indicates brand reach and growth potential.
Main Event has 20 outlets in Texas, the most of any state. Arizona has 4 locations. Missouri, Georgia, Tennessee, and Florida each have 3 locations.
Understanding competitors is key to identify direct and indirect market rivals, informing positioning.
McDonald's is the most cross-visited brand by Main Event customers (14.84%), followed by Chick-fil-A (7.63%), Starbucks (6.70%), Whataburger (5.94%) and Taco Bell (5.48%).
Traffic workload highlights peak hours, aiding staffing and marketing strategies.
Traffic workload peaks between 6 PM and 7 PM, with over 50% of daily traffic. Minimal traffic occurs between 2 AM and 8 AM.
Consumer segments show who Main Event attracts, informing marketing and product strategy.
Women have a slightly higher affinity (102) compared to men (98). Gen Y exhibits the highest affinity (108), followed by Gen Z (102). Gen X affinity is 94.
Cafés & Restaurants