Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Magic Wok performance in the United States and how they change over time
See what factors influence Magic Wok performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Magic Wok is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Magic Wok' competitors in the United States
An analysis of Magic Wok' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference, showing competitive standing in the industry, reflecting foot traffic share.
Magic Wok holds a leading market position at the 96th percentile in the United States' Cafe & Restaurants industry. This indicates a strong market presence. Performance peers include Miss Saigon Vietnamese Restaurant & Lounge, Hiway Dhaba, Oola Bowls, Turk's Tavern, Santos Coffee, and Steak'n Egger, reflecting brands in a similar percentile.
Customer satisfaction is key to brand loyalty and growth, reflecting service quality and customer experience impacts on overall brand health.
Magic Wok's overall customer satisfaction is 73%, down 8.4 percentage points year-over-year. Satisfaction varies by state: Pennsylvania leads at 75% (down 20.3pp), followed by California at 67% (down 2.3pp), and Ohio lags at 48% (down 25.9pp). This indicates declining satisfaction trends, particularly in Pennsylvania and Ohio.
Average check reflects spending per customer, showing pricing strategy effectiveness and customer perceived value impact on revenue.
Magic Wok's overall average check is $18, up 10.1% year-over-year. Ohio has an average check of $13.7 USD with 0% growth. This suggests increased customer spending, with regional variations in average check amounts.
Outlet count indicates brand reach and expansion, demonstrating market penetration and growth potential in various geographic locations.
Magic Wok has a varying number of outlets across states. Ohio leads with 7 outlets, followed by California and Pennsylvania with 5 each. Other states like New Jersey, New York, Florida, Mississippi, Nebraska and Illinois has between 1 and 2 outlets. This distribution reveals geographic concentration in certain states.
Competitor analysis helps identify key rivals and understand customer preferences, driving competitive strategies and market positioning efforts.
McDonald's is the top competitor for Magic Wok, with 20% customer cross-visitation. Other key competitors include Little Caesars Pizza and Wendy's (8.33%), and Taco Bell and Chick-fil-A (6.67%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation, matching operational capacity to peak demand times for efficiency.
Magic Wok experiences peak traffic between 11 AM and 8 PM, with the highest workload hours between 4 PM and 6 PM (60.43%-63.39%). Traffic is minimal during early morning hours. This data enables strategic staffing and resource management to meet demand.
Understanding consumer segments enables targeted marketing and product strategies, aligning offerings with specific demographic preferences.
Magic Wok's customer base is predominantly women, with an affinity index indicating they are highly engaged. Gen X, Gen Y and Gen Z are overrepresented showing a notable presence in Magic Wok's customer base.