Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mad For Chicken performance in the United States and how they change over time
See what factors influence Mad For Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mad For Chicken' competitors in the United States
An analysis of Mad For Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mad For Chicken is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Mad For Chicken is in the lower 35% of brands, indicating a below average market position. This suggests weaker competitive strength compared to peers. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Havana Harry's, Moda Cafe & Restaurant, EZ Eatz by Yaya, and Tumbleweed Tex Mex Grill & Margarita Bar.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, brand reputation, and revenue growth in the competitive Cafe & Restaurants sector.
Overall customer satisfaction for Mad For Chicken is 80%, a 3.2 percentage point increase year-over-year. CSAT varies by state: Ohio shows 88% satisfaction but a 9 percentage point decrease, New York is at 74% with a slight decrease, and New Jersey has 55% with a significant decrease of 11.3 percentage points. Recent CSAT trended from 83.69% to 72.83% and then recovered to 82.03%.
Average check reflects spending per customer, impacting revenue and profitability. Monitoring trends informs pricing and menu strategies for Cafe & Restaurants.
The overall average check for Mad For Chicken is $30.10, a 10.5% decrease year-over-year. By state, New York has the highest average check at $37.00, while Ohio's is $23.40, and Utah's is $19.80. Average check trended from $36.17 to $35.29 and then decreased to $20.89.
Outlet count indicates brand reach and growth. Tracking outlet distribution informs expansion strategies in the competitive Cafe & Restaurants market.
Mad For Chicken has 11 outlets in New York, 1 in Ohio, 1 in New Jersey, and 1 in Utah. The majority of outlets are concentrated in New York, indicating a strong regional presence there.
Identifying top competitors based on customer cross-visitation reveals direct rivals and informs competitive strategies in the Cafe & Restaurants industry.
The top competitors for Mad For Chicken, based on customer cross-visitation, are Chipotle Mexican Grill (4.65%), McDonald's (3.88%), Starbucks (3.88%), Burger King (3.10%), and Shake Shack (3.10%). This indicates that customers who visit Mad For Chicken also frequently visit these fast-food and cafe chains.
Analyzing traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation in the Cafe & Restaurants industry.
Traffic workload for Mad For Chicken peaks between 18:00 (62.27%) and 19:00 (63.90%), with high traffic from 15:00 to 22:00. Traffic is minimal between 0:00 and 11:00, suggesting a need to optimize staffing and promotions during peak hours.
Understanding consumer demographics enables targeted marketing and product development, enhancing brand relevance and customer engagement in Cafe & Restaurants.
Mad For Chicken's customer base shows a high affinity towards women (88%) and men (112%). Gen Y (122%) shows high affinity, while Gen X (84%) and Gen Z (50%) are under-indexed. This suggests targeted marketing towards Gen Y and strategies to engage Gen X and Gen Z.