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Managing Partner, Global Business Development
See what factors influence Macayo's Mexican Food performance in the United States and how they change over time
See what factors influence Macayo's Mexican Food performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Macayo's Mexican Food' competitors in the United States
An analysis of Macayo's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Macayo's Mexican Food is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Macayo's Mexican Food, with a market performance of 99, is a leading brand, placing it in the top 1% within the Cafe & Restaurants industry in the United States. This percentile indicates a strong market presence compared to its peers like Bab Al-Yemen Boston مطعم باب اليمن, Pinkerton's Barbecue, The Salt Lick, Twenty Pho Hour, La Chingada Cocina Mexicana, and Beggars Pizza, all with a position of 99.
Customer satisfaction (CSAT) reflects loyalty and service quality, directly impacting brand reputation and revenue.
Macayo's Mexican Food's overall CSAT is 67%, a decrease of 3.3 percentage points year-over-year. In Arizona, CSAT mirrors the overall value at 67%, also down by 3.3 percentage points. The customer satisfaction was at it's highest in May 2025 at 73.75 and at it's lowest in June 2025 at 62.35.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
The overall average check for Macayo's Mexican Food is $25.20, a 14.4% decrease year-over-year. The average check in Arizona mirrors the overall value at $25.20 USD, reflecting no growth. The highest average check was recorded in May 2025 at $28.67, and the lowest in June 2025 at $21.57.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility.
Macayo's Mexican Food has 13 outlets located in Arizona. This number represents the brand's physical presence and potential customer touchpoints within the state.
Identifying competitors helps refine strategies and understand market share and customer preferences.
The top competitors for Macayo's Mexican Food, based on cross-visitation, are McDonald's (9.84%), Starbucks (6.67%), Texas Roadhouse (6.35%), In-N-Out Burger (6.35%), and Chili's Grill & Bar (6.03%). This indicates these brands' customers also frequent Macayo's, reflecting potential areas for competitive analysis and strategic positioning.
Understanding traffic workload helps optimize staffing and resource allocation during peak hours.
Macayo's Mexican Food experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic at 66.34% at 6 PM. Traffic starts to increase around 11 AM (36.65%) reaching its peak at 6 PM (66.34%) and gradually declining afterwards. Minimal activity occurs between 0 AM to 4 AM and 10 PM to 11 PM.
Analyzing consumer segments allows for targeted marketing and product strategies based on demographics.
Macayo's Mexican Food shows a high affinity index for women (107), suggesting they are overrepresented compared to the average consumer. Men have an index of 94, indicating they are slightly underrepresented. Gen X has a significantly high affinity index (136), while Gen Y (73) and Gen Z (56) are under-indexed.