Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Macayo's Mexican Food performance in the United States and how they change over time
See what factors influence Macayo's Mexican Food performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Macayo's Mexican Food' competitors in the United States
An analysis of Macayo's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Macayo's Mexican Food is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Macayo's Mexican Food's market performance is in the lower 41%, indicating a below average/lagging position. This percentile reflects a smaller share of customer traffic compared to competitors. Performance peers in the same percentile range include Hot & Juicy Cajun Seafood & Bar, Aladdin's Eatery, Chica Bonita Lounge, Abby's Legendary Pizza, Parriyas, and Tacos 4 Life.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with business success.
Macayo's Mexican Food's overall CSAT is 67%, a decrease of 2.7 percentage points year-over-year. In Arizona, the CSAT is also 67%, with a similar decrease. The CSAT trend shows fluctuations between June and August 2025, peaking in August. This indicates a need to investigate factors affecting customer satisfaction to improve performance.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for Macayo's Mexican Food is $23.60, a decrease of 12.7% year-over-year. In Arizona, the average check is also $23.60. The average check fluctuated between June and August 2025, peaking in July. This suggests a need to analyze factors influencing spending per customer to stabilize and potentially increase revenue.
Outlet count indicates brand reach and market presence. Growth signifies expansion, while decline may signal consolidation or challenges.
Macayo's Mexican Food has 14 outlets in Arizona. The data does not indicate any growth or decline in the number of outlets during the specified period. This suggests a stable market presence in the region.
Identifying competitors reveals market dynamics and customer preferences, informing strategies to differentiate and capture market share.
The top competitors for Macayo's Mexican Food, based on customer cross-visitation, are McDonald's (10.76%), Texas Roadhouse (7.57%), Olive Garden Italian Restaurant (6.77%), Chick-fil-A (6.77%), and Taco Bell (5.98%). This indicates that customers who visit Macayo's also frequently visit these establishments, highlighting potential areas for competitive analysis and differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Macayo's Mexican Food experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring at 5:00 PM (66.74%) and 6:00 PM (66.34%). Traffic is minimal during the early morning hours. This data suggests the need for optimized staffing and resource allocation to manage peak demand effectively.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand resonance with specific demographics.
Macayo's Mexican Food's customer base shows a higher affinity among women (104%) compared to men (96%). Gen X is overrepresented (160%), while Gen Y (66%) and Gen Z (38%) are underrepresented. This suggests that marketing efforts could be tailored to better engage younger generations and maintain the brand's appeal to its core Gen X demographic.