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Managing Partner, Global Business Development
See what factors influence Los Arcos performance in the Mexico and how they change over time
See what factors influence Los Arcos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Los Arcos' competitors in the Mexico
An analysis of Los Arcos' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Los Arcos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference in the cafe & restaurants industry by assessing its share of foot traffic.
Los Arcos' MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in Mexico's Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive advantage relative to peers like Pollo Pepe and Wing's Army, both at the 99th percentile.
Customer satisfaction is crucial for brand loyalty and growth. Tracking CSAT helps identify areas for improvement and maintain a positive brand image.
Los Arcos has an overall customer satisfaction of 84%, a decrease of 3.6 percentage points year-over-year. Satisfaction varies by state, with Chihuahua at 93% and Nuevo León at 85%, showing regional differences in customer experience, with Nuevo León experiencing a notable decline.
Average check reflects customer spending habits and revenue potential. Monitoring this KPI helps optimize pricing and identify sales growth opportunities.
Los Arcos' overall average check is 524.3 MXN, a 4.9% decrease year-over-year. Nuevo León has the highest average check at 688.5 MXN. The decrease suggests a need to analyze pricing strategies and customer spending behavior.
Understanding key competitors is vital for strategic positioning. Analyzing cross-visitation helps identify market threats and opportunities for differentiation.
Los Arcos' top competitors include Starbucks (5.92% cross-visitation), Toks (4.78%), and McDonald's (4.33%). High cross-visitation indicates shared customer base, requiring Los Arcos to focus on differentiating factors to retain customers.
Consumer segments inform targeted marketing by understanding demographics. Gender and generation insights help tailor messages and improve campaign effectiveness.
Women exhibit significant customer affinity. Men and Gen X are highly over-represented. Gen Y shows an average representation, while Gen Z is significantly under-indexed relative to the average consumer.