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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Lecaroz performance in the Mexico and how they change over time
See what factors influence Lecaroz performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Lecaroz is right in the middle
Sample of brands in the same percentile
An analysis of Lecaroz' competitors in the Mexico
An analysis of Lecaroz' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Lecaroz's market performance is at the 48th percentile, indicating a below average/lagging position. This means Lecaroz captures less foot traffic compared to most competitors. Performance peers in the same range include Tacos Juan Insurgentes, Virgulilla, TACOS CHAPALITA, Bombo Atizapan, Tortas Sevillanas, and Mandioca do Brasil.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Lecaroz's overall customer satisfaction is 59%, a decrease of 4.9 percentage points year-over-year. Querétaro shows high satisfaction (84%), while the State of Mexico shows lower satisfaction (50%). This suggests a need to investigate and address satisfaction issues, especially in the State of Mexico.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Lecaroz's overall average check is 138.1 MXN, a 1.9% increase year-over-year. The State of Mexico has a higher average check (210.9 MXN) compared to Querétaro (77.6 MXN). This indicates regional differences in customer spending habits that may inform localized strategies.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Lecaroz has 45 outlets, with the majority (37) located in the State of Mexico. Querétaro has 3 outlets, while Puebla and Morelos each have 2. Tlaxcala has 1 outlet. This distribution highlights the State of Mexico as a key market for Lecaroz.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
Lecaroz's top competitors based on cross-visitation are Little Caesars (8.64%), Starbucks (8.02%), Toks (6.79%), Tim Hortons (5.56%), and McDonald's (4.94%). This indicates that customers who visit Lecaroz also frequently visit these brands, suggesting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Lecaroz experiences peak traffic workload between 14:00 and 19:00, with the highest workload at 17:00 (66.94%) and 18:00 (70.04%). Traffic is minimal between 22:00 and 5:00. This data informs staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Lecaroz's customer base shows a high affinity towards women (92) and men (107). Gen X (140) and Gen Y (115) are overrepresented. This suggests that Lecaroz resonates strongly with these generations, indicating opportunities for targeted marketing campaigns.