Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Coffee performance in the Mexico and how they change over time
See what factors influence The Coffee performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Coffee' competitors in the Mexico
An analysis of The Coffee' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates the brand’s share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
The Coffee's market performance in Mexico is leading, ranking in the top 1% within the Cafe & Restaurants industry. This signifies a strong competitive position, indicating high customer preference relative to peers like Chicagos Pizza Cancun.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and business growth within the Cafe & Restaurants sector.
The Coffee's overall CSAT in Mexico is 79%, showing a slight year-over-year decrease. Quintana Roo has the highest CSAT at 100%, while Guanajuato shows a significant decrease. Maintaining and improving CSAT is crucial for sustained success.
Average check (AvgCheck) reveals how much customers spend per transaction, influencing revenue and profitability for The Coffee within the Cafe & Restaurants market.
The average check for The Coffee in Mexico is 147.3 MXN, showing a 14.4% increase year-over-year. Querétaro has the highest average check at 173.5 MXN, while Jalisco's is lower. This growth suggests increased customer spending.
The number of outlets indicates the brand's physical presence, impacting market reach and accessibility for The Coffee in Mexico's Cafe & Restaurants landscape.
The Coffee has a total of 11 outlets in Mexico. Jalisco has the most outlets with 7, followed by Guanajuato with 2. Expansion or optimization of outlet locations can enhance market coverage and customer convenience.
Identifying key competitors through cross-visitation helps understand customer preferences and competitive dynamics within Mexico's Cafe & Restaurants market.
Starbucks is the top competitor for The Coffee in Mexico, with a 7.06% cross-visitation rate. Toks and La Casa de Toño follow with 3.53% each. Understanding these competitive relationships is key for strategic planning.
Analyzing traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation for The Coffee within Mexico's Cafe & Restaurants sector.
The Coffee experiences peak traffic between 11 AM and 7 PM, with the highest workload around noon. This insight allows for optimized staffing and resource management during these peak hours to maximize customer satisfaction.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, optimizing engagement for The Coffee in Mexico.
Women (affinity index 129) are overrepresented among The Coffee's consumers, while men (affinity index 78) are underrepresented. Gen Y (138) and Gen Z (166) also show high affinity. Targeted marketing can be tailored.