Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Coffee performance in the Mexico and how they change over time
See what factors influence The Coffee performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee' competitors in the Mexico
An analysis of The Coffee' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee's market performance in Mexico is at the 48th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Tacos Juan Insurgentes, 480 Pizza Lounge, Sushi & Co., Telefónica Gastro Park, Café La Pagoda, and Las Costillas de Sancho.
Customer satisfaction (CSAT) reflects how happy customers are with the brand, impacting loyalty, recommendations, and long-term success.
The Coffee's overall CSAT in Mexico is 82%, a 2 percentage point increase year-over-year, indicating improved customer happiness. Jalisco shows a high CSAT of 86% with an 11 percentage point increase, while Guanajuato has 82% with a 0.9 percentage point increase. The CSAT trend shows fluctuations between 76.88% and 84.40% from June to August 2025.
Average check (AvgCheck) reveals how much customers spend per visit, influencing revenue and profitability.
The Coffee's overall average check in Mexico is 146.8 MXN, a 5.7% increase year-over-year, suggesting customers are spending more. Querétaro has the highest average check at 170 MXN, while Jalisco's is 110 MXN. The average check trend shows fluctuations between 139.29 MXN and 153.33 MXN from June to August 2025.
Number of outlets indicates brand reach and market presence, influencing accessibility and brand awareness.
The Coffee has a total of 25 outlets in Mexico. Jalisco has the highest number of outlets with 11, followed by Guanajuato and State of Mexico with 3 each. Querétaro has 2 outlets, while Aguascalientes, Zacatecas, Colima, Yucatán, Quintana Roo and Coahuila each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for The Coffee in Mexico, based on cross-visitation, are Starbucks (8.86%), La Casa de Toño (3.16%), Toks (3.16%), Cancino (2.53%), and Niddo (2.53%). This indicates that customers who visit The Coffee also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing, promotions, and resource allocation.
The Coffee experiences peak traffic workload between 9 AM and 7 PM, with the highest workload around 6 PM (49.97%). Traffic is minimal between midnight and 6 AM. This data helps optimize staffing and promotions during peak hours.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women show a high affinity (105 index) for The Coffee, while men are slightly under-indexed (96 index). Gen Y (143 index) and Gen Z (136 index) exhibit strong affinity, indicating they are overrepresented among The Coffee's consumers.