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Managing Partner, Global Business Development
See what factors influence La Zarza performance in the Mexico and how they change over time
See what factors influence La Zarza performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of La Zarza' competitors in the Mexico
An analysis of La Zarza' competitors in the Mexico
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
La Zarza is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Zarza is a leading brand with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This leading position, placing it in the top 1%, reflects a significant share of customer traffic and preference compared to peers like Famburgers, Tacos Los Güeros, el zarzo restaurante, Café Jorge Romero, Day Light Salads, and Manolete, all at the 99th percentile.
Customer satisfaction is key for loyalty and growth, reflecting service quality and customer experience and directly impacting revenue and brand reputation.
La Zarza's overall customer satisfaction (CSAT) is 70%, a 1.7 percentage point increase year-over-year, indicating positive customer experience trends. However, in Puebla, CSAT is 42% with a decrease of 22.5 percentage points, signaling potential service or quality issues needing attention in that state.
Identifying competitors is crucial for strategic positioning. It reveals brands competing for the same customers, shaping marketing and product strategies.
La Zarza's top competitors, based on customer cross-visitation, are VIPS (6.41%), La Casa de Toño (6.41%), Taquería la Oriental (5.13%), Domino's Pizza (5.13%), and Toks (5.13%). This shows where La Zarza's customers also frequent, suggesting similar offerings or locations.