Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence La grillardière performance in the Morocco and how they change over time
See what factors influence La grillardière performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of La grillardière' competitors in the Morocco
An analysis of La grillardière' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
La grillardière is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making.
La grillardière holds a leading market position at the 99th percentile, indicating it outperforms most competitors in foot traffic. Its performance peers, also at the 99th percentile, include Buddah Bar, Hookech, Chocolate Dip شوكولاتة ديب, Reference Garden, Palais Dar Soukkar, and Ashokai Sushi. This signifies strong brand preference in the Cafe & Restaurants industry in Morocco.
CSAT reflects customer loyalty and brand perception, impacting retention and revenue growth. Tracking CSAT by location enables targeted improvements.
La grillardière's overall customer satisfaction (CSAT) stands at 73%, a slight increase of 0.3pp year-over-year. Marrakech-Safi shows the highest CSAT at 85%, while Tangier-Tetouan-Al Hoceima has the lowest at 67%. Notably, Rabat-Salé-Kénitra experienced a significant CSAT increase of 16.7pp. These variations highlight regional differences in customer experiences, informing localized strategies.
Average check indicates customer spending habits and pricing power, directly influencing revenue and profitability.
The overall average check for La grillardière is 201.6 MAD, a 3% increase year-over-year. Tangier-Tetouan-Al Hoceima has the highest average check at 222.8 MAD, while Marrakech-Safi reports the lowest at 180.9 MAD. These figures reflect regional economic factors and menu preferences, guiding pricing and promotion strategies.
Outlet distribution shows brand reach and market penetration, impacting accessibility and potential customer base.
La grillardière has a total of 16 outlets across Morocco. Casablanca-Settat dominates with 8 outlets, indicating a strong presence in this region. Marrakech-Safi and Fez-Meknes each have 2 outlets, while Souss-Massa, Tangier-Tetouan-Al Hoceima, Rabat-Salé-Kénitra and Prefecture of Casablanca each have 1. This distribution guides expansion plans and resource allocation.
Competitor analysis identifies market rivals and customer preferences, informing competitive strategies and differentiation efforts.
La grillardière's top competitors based on cross-visitation include McDonald's (11.47%), Burger King (5.59%), Oliveri (4.12%), PAUL (3.53%), and Little Mamma (2.35%). This data reveals the fast-food and casual dining options that La grillardière's customers also frequent, highlighting key competitive pressures.
Traffic workload by hour helps optimize staffing and resource allocation to meet peak demand and enhance customer service.
La grillardière experiences peak traffic between 14:00 and 16:00, with the highest workload at 14:00 (69.90%). Traffic is minimal from midnight to 11:00. This hourly workload distribution allows for efficient staff scheduling and operational adjustments, maximizing customer satisfaction during peak hours.
Understanding consumer demographics enables tailored marketing, product development, and customer engagement strategies.
La grillardière's customer base has a high affinity towards women (76% women affinity), while men are overrepresented with an affinity index of 118%. Gen X also shows a high affinity (160%), indicating significant engagement from this age group. Gen Y's affinity index is 88%, while Gen Z's is 32%, suggesting weaker affinity in these segments.