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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La grillardière performance in the Morocco and how they change over time
See what factors influence La grillardière performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La grillardière' competitors in the Morocco
An analysis of La grillardière' competitors in the Morocco
In Cafés & Restaurants
·Jun – Aug 25
La grillardière is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La grillardière's market performance is at the 61st percentile in Morocco's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand attracts more customers than many competitors. Performance peers in the same range include Baba Turc Marrakech, Reference Garden, Palais Dar Soukkar, Amsterdam luxury restaurant, and Little Mamma Agdal.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
La grillardière's overall customer satisfaction is 73%, a decrease of 1.9 percentage points year-over-year. Marrakech-Safi shows the highest CSAT at 85%, while Tangier-Tetouan-Al Hoceima has the lowest at 68%. This suggests regional differences in customer experience that need attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
La grillardière's average check varies by region, with Tangier-Tetouan-Al Hoceima leading at 222.8 MAD. Marrakech-Safi has the lowest average check at 180.9 MAD. This data indicates regional differences in customer spending habits, potentially influenced by local economic factors or menu preferences.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
La grillardière has 10 outlets in Casablanca-Settat, indicating a strong presence in that region. Marrakech-Safi and Fez-Meknes each have 2 outlets, while Souss-Massa, Tangier-Tetouan-Al Hoceima and Rabat-Salé-Kénitra each have 1. This distribution highlights a concentration of outlets in Casablanca-Settat.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
La grillardière's top competitors based on cross-visitation are McDonald's (11.47%), Burger King (5.59%), PAUL (4.12%), Oliveri (4.12%), and Little Mamma (2.35%). This indicates that customers who visit La grillardière also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
La grillardière experiences peak traffic between 12:00 PM and 10:00 PM, with the highest workload at 2:00 PM (68.55). Traffic is minimal between midnight and 11:00 AM. This data suggests the need for increased staffing and resources during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
La grillardière's customer base shows a high affinity for women (77%) and men (119%). Gen X is overrepresented (160%), while Gen Y (88%) and Gen Z (32%) are underrepresented. This suggests targeted marketing towards Gen X and understanding the preferences of women and men.