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See what factors influence Oasis Café performance in the Morocco and how they change over time
See what factors influence Oasis Café performance in the Morocco and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Oasis Café' competitors in the Morocco
An analysis of Oasis Café' competitors in the Morocco
In Cafés & Restaurants
·Jun – Aug 25
Oasis Café is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oasis Café's market performance is at the 99th percentile, which indicates a leading position in the Moroccan Cafe & Restaurants industry. This high percentile suggests strong customer preference. Performance peers include Blacksmith agadir restaurant, KFC, Le pavillon agadir, Dar Essalam and Dada.
Customer satisfaction reflects brand perception, affecting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement and maintain competitive edge.
Oasis Café's overall customer satisfaction (CSAT) is 32%, a decrease of 9.7 percentage points year-over-year. CSAT varies by region, with Souss-Massa showing the highest satisfaction (66%) and Marrakech-Safi the lowest (27%). CSAT trended between 26.98 and 44.12 during the period.
Average check indicates customer spending habits, crucial for revenue forecasting and menu pricing strategies. Monitoring trends informs targeted promotions and operational efficiency.
The overall average check for Oasis Café is 117.40 MAD, a decrease of 17.2% year-over-year. Rabat-Salé-Kénitra has the highest average check (140 MAD), while Marrakech-Safi has the lowest (103.80 MAD). The average check trended between 102.63 and 129.76 MAD.
Outlet count reflects expansion and market presence. Tracking it indicates brand growth, investment, and potential market saturation in different regions.
Oasis Café has a total of 55 outlets in Morocco. Casablanca-Settat has the highest number of outlets (15), followed by Marrakech-Safi (10) and Tangier-Tetouan-Al Hoceima (8). Prefecture of Casablanca and M'diq-Fnideq Prefecture each have one outlet.
Competitor analysis reveals market dynamics and consumer preferences. Identifying top competitors aids strategic positioning and helps to refine marketing and product strategies.
The top competitors for Oasis Café, based on cross-visitation, are McDonald's (19.92%), PAUL (6.37%), Burger King (5.18%), Pomme de pain (3.59%) and KFC (3.59%). McDonald's has a significant lead in customer overlap.
Traffic workload by hour identifies peak times, enabling efficient staffing and resource allocation. Understanding hourly trends optimizes customer experience and operational efficiency.
Traffic workload varies throughout the day. Peak hours are between 11:00 and 14:00, with the highest workload at 12:00 (47.92%). The lowest workload occurs between 3:00 and 5:00.
Consumer segments analysis allows targeted marketing, enhancing engagement and ROI. Understanding demographics like gender and generation shapes messaging and service offerings.
Consumer gender mix shows an affinity index of 145% for Men and 39% for Women. Among generations, Gen X shows an affinity index of 189%, Gen Y 53%, and Gen Z 54%. Gen X shows a high affinity.