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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Oasis Café performance in the Morocco and how they change over time
See what factors influence Oasis Café performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oasis Café' competitors in the Morocco
An analysis of Oasis Café' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oasis Café is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oasis Café's market performance is at the 58th percentile, indicating an average/above average market standing. This means Oasis Café attracts more customers than 58% of its competitors. Performance peers in the same percentile range include La Cascade, Dar Essalam, Snack Pablo, The Marina Steakhouse Restaurant, Blacksmith, and Dada.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Monitoring CSAT helps identify areas for improvement and strengthens customer relationships.
Oasis Café's overall customer satisfaction is 32%, a decrease of 10 percentage points year-over-year. Souss-Massa shows the highest CSAT at 69%, while Marrakech-Safi has the lowest at 26%. There is a downward trend in CSAT in Marrakech-Safi, Fez-Meknes, and Rabat-Salé-Kénitra, while Souss-Massa and Tangier-Tetouan-Al Hoceima show an upward trend.
Average check reveals spending habits, crucial for pricing and revenue strategies. Tracking it helps optimize menu offerings and boost profitability.
The average check for Oasis Café varies by region. Rabat-Salé-Kénitra has the highest average check at 140 MAD, while Marrakech-Safi has the lowest at 103.80 MAD. The average check has fluctuated between 102.63 MAD and 129.76 MAD over the observed period. There is no growth value for average check.
Outlet count indicates brand reach and growth. Tracking it reveals expansion progress and market penetration effectiveness for strategic decision-making.
Oasis Café has a total of 52 outlets in Morocco. Casablanca-Settat has the highest number of outlets (20), followed by Marrakech-Safi (10). Tetouan Province and M'diq-Fnideq Prefecture each have only 1 outlet. This distribution highlights key regions for Oasis Café's presence.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance competitiveness and attract more customers.
The top competitors for Oasis Café, based on cross-visitation, are McDonald's (19.92%), PAUL (6.77%), Burger King (5.18%), Pomme de Pain (3.59%), and KFC (3.59%). This indicates that customers who visit Oasis Café also frequently visit these fast-food chains and cafes.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
Traffic workload for Oasis Café varies throughout the day, peaking between 20:00 and 21:00 (47.50%) and remaining relatively high from 10:00 to 22:00. The lowest traffic workload occurs between 3:00 and 6:00. This data suggests optimal staffing during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics maximizes engagement and improves marketing ROI.
The consumer gender mix shows a higher affinity index for men (148%) compared to women (42%). Among generations, Gen X shows the highest affinity (189%), while Gen Y (53%) and Gen Z (54%) are under-indexed. This suggests that Oasis Café resonates more strongly with men and Gen X consumers.