Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kroger performance in the United States and how they change over time
See what factors influence Kroger performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kroger' competitors in the United States
An analysis of Kroger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kroger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand’s share of foot traffic in the industry.
Kroger's market performance is leading with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market position relative to competitors like Myung Ga Restaurant, Tacos Don Cuco, and others at the 99th percentile.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, crucial for sustained growth and positive word-of-mouth.
Kroger's overall CSAT is 63%, up 2.5 percentage points year-over-year. Michigan shows the highest CSAT at 76% with an 18.6pp increase, while Texas decreased by 8.6pp to 58%. The CSAT trend increased from May to July 2025, peaking at 70.97%.
Average check (transaction value) indicates spending habits and pricing effectiveness, impacting revenue and profitability directly.
The overall average check for Kroger is $31.40, a decrease of 17.5% year-over-year. Michigan has the highest average check at $42.00. The average check fluctuated between $18.83 and $47.76 from May to July 2025.
Outlet count signifies market reach and brand accessibility, influencing market share and revenue potential across regions.
Kroger has the most outlets in Ohio (159), followed by Texas (142) and Georgia (137). These figures indicate Kroger's physical presence and potential customer touchpoints across different states.
Identifying top competitors helps refine strategies by understanding customer overlap and competitive advantages in the market.
Kroger's top competitors based on cross-visitation are McDonald's (32.91%), Wendy's (14.38%), Burger King (13.42%), Taco Bell (12.78%), and Little Caesars Pizza (10.54%). This indicates shared customer base.
Analyzing traffic workload by hour optimizes staffing and service, enhancing customer experience during peak and off-peak times.
Kroger experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest at 4:00 PM (68.88). Traffic is significantly lower during early morning hours, with a workload of 0.22 at 4:00 AM.
Understanding consumer segments enables targeted marketing, tailoring product offerings to meet specific demographic needs and preferences.
Women are over-represented among Kroger consumers (index 95), whereas Men are slightly higher than the average (index 105). Gen X shows high affinity (index 143), while Gen Y (index 66) and Gen Z (index 85) are under-indexed.