Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Krispy Kreme performance in the Malaysia and how they change over time
See what factors influence Krispy Kreme performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Krispy Kreme' competitors in the Malaysia
An analysis of Krispy Kreme' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Krispy Kreme's market performance is at the 87th percentile in Malaysia's Cafe & Restaurants industry, positioning it as an average/above average performer. This indicates a solid market presence. Performance peers within the same percentile range include Mito Ipoh, Restaurant Royal Pacific, Burger Aduka, Sinsuran Sang Nyuk Mee, Cool Licious and Yasmeen Restaurant.
Outlet count reflects brand reach, essential for market coverage and accessibility. It signifies expansion and customer touchpoints.
Krispy Kreme has a presence in Malaysia, with 7 outlets in Selangor, 3 in Penang, and 1 each in Putrajaya and Pahang, from June 1, 2025, to August 31, 2025. Selangor is the state with the most outlets.
Competitor analysis identifies key rivals, revealing market dynamics and competitive threats. It informs strategic positioning.
Krispy Kreme customers in Malaysia also visit Burger King (27.27%), Sushi King (18.18%), KGB (18.18%), Nando's (18.18%), and Starbucks (18.18%). Burger King has the highest cross-visitation rate.
Traffic workload shows peak hours, aiding in staffing and resource allocation. It optimizes operational efficiency and customer experience.
Krispy Kreme in Malaysia experiences peak traffic between 10:00 AM and 9:00 PM, peaking between 11:00 AM and 5:00 PM. Traffic is minimal before 8:00 AM and after 10:00 PM.
Understanding consumer segments allows tailored marketing, maximizing engagement and ROI. It enables personalized campaigns.
Krispy Kreme in Malaysia shows high affinity among women (120 Index) and Gen Y (184 Index). Women are overrepresented, while Gen Y have significantly higher affinity compared to the average consumer.