Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the El Salvador and how they change over time
See what factors influence KFC performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
KFC is right in the middle
Sample of brands in the same percentile
An analysis of KFC' competitors in the El Salvador
An analysis of KFC' competitors in the El Salvador
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in El Salvador holds a market performance percentile of 54, placing it in the average/above average range. This indicates a moderate market presence relative to competitors. Performance peers in the same percentile range include Denny's, Guashuma Bistro, Pollo Campestre, and La Pampa Restaurant.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
KFC's overall CSAT in El Salvador is 62%, a 3.1 percentage point increase year-over-year. La Libertad shows a CSAT of 58% with an 8.3 percentage point increase, while San Salvador has a CSAT of 55% with a decrease of 10.5 percentage points. This suggests varying customer experiences across different states.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
The overall average check for KFC in El Salvador is $11.70 USD, a 2.7% decrease year-over-year. San Salvador shows an average check of $13.30 USD with no growth. The dynamic data shows fluctuations, with a high of $14.31 USD in June 2025 and a low of $9.07 USD in August 2025.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
KFC has a total of 14 outlets in El Salvador. San Salvador has the highest number of outlets with 8, followed by La Libertad with 3. Sonsonate, Santa Ana, and San Miguel each have 1 outlet. This distribution highlights San Salvador as a key market for KFC.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base.
The top competitors for KFC in El Salvador, based on cross-visitation, are Pizza Hut (26.19%), Pollo Campero (17.46%), Wendy's (11.11%), Burger King (11.11%), and Mister Donut (11.11%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
KFC's traffic workload in El Salvador peaks between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (70.12%). Traffic starts increasing at 9:00 AM, remains high throughout the afternoon, and declines significantly after 8:00 PM. There is no traffic between 12:00 AM and 8:00 AM.
Consumer segment analysis informs targeted marketing by understanding demographic preferences.
KFC's customer base in El Salvador shows a high affinity towards women (81%) and Gen Y (173%). This suggests that women and Gen Y are overrepresented among KFC customers. Men are also represented (113%).