Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the El Salvador and how they change over time
See what factors influence KFC performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the El Salvador
An analysis of KFC' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurants industry.
KFC in El Salvador holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This percentile signifies strong customer preference and competitive strength. Performance peers include Pollo Campestre, Subway and others at 99 percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and word-of-mouth referrals in the cafe & restaurants sector.
KFC's overall customer satisfaction in El Salvador is at 60%, a decrease of 7.7 percentage points year-over-year. Satisfaction varies by state: Santa Ana shows high satisfaction (69%), while La Libertad and San Salvador show lower scores (58% and 51% respectively) and decreased satisfaction.
Average check indicates customer spending per visit, reflecting menu pricing strategy and customer purchasing behavior in the cafe & restaurants sector.
The overall average check for KFC in El Salvador is $11.50, down 3.7% year-over-year. San Salvador has the highest average check ($13.40), while La Libertad and San Miguel both have an average check of $8.30.
Number of outlets signifies brand reach and accessibility, crucial for market penetration and customer convenience in the competitive cafe & restaurants landscape.
KFC has a total of 13 outlets in El Salvador. Most outlets are located in San Salvador (8), followed by La Libertad (2). Sonsonate, Santa Ana, and San Miguel each have 1 outlet.
Competitor analysis helps understand customer preferences and market dynamics, guiding strategic decisions to maintain a competitive edge in the cafe & restaurants industry.
KFC's top competitors in El Salvador, based on cross-visitation, are Pizza Hut (27.81%), Burger King (16.56%), Pollo Campero (15.89%), McDonald's (10.60%), and Mister Donut (9.27%). This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, improving service efficiency and customer experience during peak hours in the cafe & restaurants industry.
KFC in El Salvador experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic around 1 PM (69.26%). Traffic is minimal between midnight and 8 AM.
Understanding consumer segments enables targeted marketing and product strategies, optimizing engagement and brand resonance within the cafe & restaurants market.
KFC's customer base in El Salvador shows that Women are over-represented (93% index), and Men have an affinity index of 104%. Gen Y is significantly over-represented (171% index), suggesting a high affinity for the brand among this generation.