Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the El Salvador and how they change over time
See what factors influence Wendy's performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the El Salvador
An analysis of Wendy's' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in El Salvador is at the 65th percentile, indicating an average/above average market standing. This means Wendy's attracts more customers than 65% of Cafe & Restaurants brands. Performance peers in the same range include Puerto Marisco, Restaurante La Rueda Steakhouse, Burger King and Brutto.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Wendy's in El Salvador shows a customer satisfaction of 75%, an increase of 8 percentage points year-over-year. Satisfaction varies by state, with La Libertad at 75% (down 3.1pp), Santa Ana at 67% (up 6.7pp), and San Salvador at 63% (down 0.3pp). This indicates generally positive customer sentiment with regional variations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Wendy's in El Salvador is $10.3, a decrease of 12.3% year-over-year. San Miguel has the highest average check at $13.7, while Santa Ana has the lowest at $8. This suggests a decline in customer spending, with regional differences in average transaction values.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
Wendy's has 36 outlets in El Salvador. San Salvador has the most outlets (17), followed by La Libertad (8). This distribution reflects Wendy's strategic focus on key urban areas within El Salvador.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Wendy's in El Salvador, based on cross-visitation, are Pizza Hut (18.44%), Pollo Campero (15.98%), McDonald's (12.70%), Mister Donut (11.48%), and Pollos Real (9.84%). This indicates that customers who visit Wendy's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Wendy's in El Salvador experiences peak traffic between 12:00 PM and 1:00 PM, with 70.45% workload. Traffic starts increasing at 6:00 AM, peaks during lunch hours, and gradually decreases after 7:00 PM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wendy's customer base in El Salvador shows a higher affinity towards women (68% representation, -31.78 delta) and a significant over-representation of Gen Z (164% representation, 64.12 delta). Gen X is at 100% representation (-0.42 delta). This suggests targeted marketing towards these demographics may be effective.
Cafés & Restaurants