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Managing Partner, Global Business Development
See what factors influence Burger King performance in the El Salvador and how they change over time
See what factors influence Burger King performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the El Salvador
An analysis of Burger King' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's Market Performance is at the 99th percentile, positioning it as a leading brand in El Salvador's Cafe & Restaurants industry. This indicates a strong market standing relative to competitors like Mister Donut, Tipicos Margoth, McDonald's, Little Caesars Pizza and Pollo Campero, which are in the same percentile range.
Customer Satisfaction reflects brand perception, impacting loyalty and repeat business. Tracking changes identifies areas needing improvement.
Overall Customer Satisfaction for Burger King in El Salvador is 67%, a decrease of 10.4 percentage points year-over-year. San Salvador shows 68% satisfaction, while San Miguel is at 67%. The trend from May to July 2025 shows fluctuating satisfaction, suggesting potential areas for service enhancement.
Average Check shows customer spending habits. Tracking it helps optimize pricing, promotions, and menu to boost revenue.
The overall Average Check for Burger King in El Salvador is $11 USD, a 6.4% increase year-over-year. Sonsonate has the highest average check at $14.7 USD. Average check fluctuated during the period, peaking in June 2025.
Outlet count indicates brand reach. Monitoring distribution informs expansion strategies and market coverage optimization.
Burger King has a total of 27 outlets in El Salvador. San Salvador has the highest concentration with 13 outlets, followed by La Libertad with 5. Other states have significantly fewer outlets, indicating potential for expansion.
Competitor analysis reveals brand positioning. Monitoring visit overlap guides strategies to attract and retain customers.
Burger King's top competitors in El Salvador, based on customer cross-visitation, are Pollo Campero (26.09%), Pizza Hut (21.74%), McDonald's (14.05%), Mister Donut (13.38%), and Little Caesars Pizza (9.36%). This reveals the brands that Burger King customers also frequent.
Traffic workload shows peak hours. It helps optimize staffing, manage inventory, and enhance customer experience.
Burger King in El Salvador experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (72.19%). Traffic starts increasing significantly from 7:00 AM, indicating breakfast and lunch demand.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational preferences enhances campaign effectiveness.
Burger King's customer base in El Salvador shows a high affinity among women (Index 99) and men (Index 101). Gen X shows strong affinity (Index 138), while Gen Y is under-indexed (Index 78). Gen Z also demonstrates a positive affinity (Index 106).