Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Campestre' competitors in the El Salvador
An analysis of Pollo Campestre' competitors in the El Salvador
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Campestre is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting its competitive strength and customer preference.
Pollo Campestre, with a market performance of 99, is a leading brand in El Salvador's Cafe & Restaurants industry. Its high percentile indicates strong customer preference compared to peers like Covana Seaside Kitchen, Cadejo Brewing Company, Taquería Ándale, Wendy's, Papa Johns Pizza, and KFC.
CSAT indicates customer loyalty. Tracking it allows identifying areas needing improvement, directly impacting long-term revenue and brand reputation.
Pollo Campestre's overall customer satisfaction is 56%, a decrease of 18.7 percentage points year-over-year. Satisfaction varies by state, with La Paz at 100% and San Miguel at 43%, showing regional disparities. Recent fluctuations indicate possible service or quality variations.
Average check reflects spending per customer. Monitoring this KPI helps optimize pricing strategies and identify opportunities for revenue growth.
Pollo Campestre's overall average check is $15.30, a decrease of 6.3% year-over-year. Average check varies by location, with Usulután at $21.70 and San Miguel at $12.30. Recent variations show average check from $11.83 to $18.83.
Outlet count indicates brand reach. Monitoring expansion helps gauge market penetration and growth, revealing overall business success.
Pollo Campestre has a varying number of outlets across different states, with San Miguel leading with 9 outlets, followed by San Salvador with 5. Other regions like Usulután, Morazán, Cabañas and La Unión have significantly fewer outlets.
Competitive analysis identifies key rivals. Tracking cross-visitation helps understand customer choices and refine marketing strategies.
Pollo Campestre's main competitors include Pollo Campero (21.71% cross-visitation) and Pizza Hut (20.16%). Other competitors are Puerto Marisco (10.85%), Little Caesars Pizza (10.08%), and Burger King (9.30%).
Traffic workload analysis reveals peak hours. Optimizing staffing and resources based on workload improves efficiency and customer experience.
Pollo Campestre experiences peak traffic between 12:00 PM and 1:00 PM (72.04% - 72.59% workload). Traffic is significantly lower during early morning hours, indicating a need for optimized staffing and resource allocation based on the varying workload throughout the day.
Analyzing consumer segments informs marketing. Affinity insights enhance targeted campaigns and brand positioning for maximum impact.
Pollo Campestre's consumer base shows high affinity among men (110 index) and Gen X (158 index) and Gen Z (194 index) compared to Gen Y (71 index), suggesting these segments are overrepresented. Women segment showed underrepresentation with 80 index. This may inform targeted marketing and positioning strategies.