Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
See what factors influence Pollo Campestre performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Campestre' competitors in the El Salvador
An analysis of Pollo Campestre' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Campestre is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Campestre's market performance is at the 53rd percentile, indicating an average market standing. This means the brand's foot traffic is on par with competitors like Denny's (52nd), Guashuma Bistro (53rd), and La Pampa Restaurant (53rd).
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Pollo Campestre's overall CSAT is 56%, a decrease of 17 percentage points year-over-year. San Salvador shows 64% CSAT, while San Miguel is at 50%, with a significant drop of 40.5pp. This indicates a need to address customer concerns, especially in San Miguel.
Average check reveals spending habits, crucial for pricing and revenue strategies. Monitoring trends informs menu and promotional adjustments.
Pollo Campestre's overall average check is $13.80 USD, a decrease of 16.3% year-over-year. San Miguel has an average check of $13.30 USD, while San Salvador's is $12.30 USD. This suggests a need to analyze spending patterns and potentially adjust offerings.
Outlet count indicates market presence and growth. Tracking distribution helps assess market penetration and expansion opportunities.
Pollo Campestre has 11 outlets in San Miguel, 5 in San Salvador and Usulután, 3 in Cabañas, 2 in Morazán and La Unión, and 1 in Cuscatlán, San Vicente, Santa Ana, and La Libertad. San Miguel has the highest concentration of outlets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and marketing efforts.
Pollo Campestre's top competitors are Pizza Hut and Pollo Campero, with a cross-visitation of 22.22%. Puerto Marisco has 13.89%, Little Caesars Pizza has 12.04%, and Mister Donut has 10.19%. This indicates shared customer bases and potential areas for differentiation.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow enhances operational efficiency.
Pollo Campestre experiences peak traffic between 9 AM and 2 PM, with the highest workload at 12 PM (71.48%) and 1 PM (71.84%). Traffic is significantly lower during early morning hours, indicating a need to adjust staffing accordingly.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Pollo Campestre's customer base shows a high affinity among women (71% with delta -28.68) and men (119% with delta 19.17). Gen X is at 114% (delta 13.80), Gen Y at 99% (delta -0.94), and Gen Z at 141% (delta 40.67). Gen Z shows the highest affinity.