Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pollo Campero' competitors in the El Salvador
An analysis of Pollo Campero' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollo Campero is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Pollo Campero holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to competitors such as Pizza Hut, McDonald's, Mister Donut and Burger King, who also have a leading position.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue within the Cafe & Restaurants sector.
Pollo Campero's overall CSAT is 52%, a decrease of 15.3 percentage points year-over-year. Satisfaction varies by state, with Usulután and Chalatenango at 100%, while San Salvador shows 52%. Decreasing satisfaction in key areas like San Salvador requires investigation.
Average check (transaction value) indicates customer spending habits, guiding pricing strategies and revealing revenue generation efficiency in Cafe & Restaurants.
Pollo Campero's overall average check is $13.7 USD, a 3.9% increase year-over-year. La Paz has the highest average check at $20.9 USD. Monitoring trends and regional variations can optimize pricing and promotions.
Outlet count reflects brand reach and market presence, indicating potential revenue streams and accessibility for Cafe & Restaurants customers.
Pollo Campero has the most outlets in San Salvador (22), indicating its primary market. La Libertad has 7 outlets, while Santa Ana, San Miguel, Chalatenango, La Paz, Sonsonate, Ahuachapán and Usulután have between 3 and 5 outlets, reflecting varied regional presence.
Identifying competitors through cross-visitation patterns reveals direct rivals and shared customer bases in Cafe & Restaurants.
Pollo Campero's customers also frequently visit Pizza Hut (21.37%), Mister Donut (11.77%), Burger King (11.34%), and McDonald's (10.03%), indicating these are key competitors. Pollos Real shows 7.56% cross visitation. Understanding these preferences can inform competitive strategies.
Traffic workload analysis identifies peak hours, enabling optimized staffing, resource allocation, and marketing strategies in Cafe & Restaurants.
Pollo Campero experiences peak traffic between 8 AM and 6 PM, with the highest workload around 12-1 PM (73.64%-74.87%). Night traffic is very low. Staffing and promotions should align with peak hours to maximize efficiency and sales.
Analyzing consumer segments by gender and generation enables targeted marketing, optimized product offerings, and improved customer engagement in Cafe & Restaurants.
Pollo Campero's customer base is 86% women (affinity index slightly below average) and 107% men (affinity index slightly above average). Gen Z shows very high affinity (194), Gen Y is near average (98), while Gen X shows lower affinity (81). Tailoring marketing to Gen Z is promising.