Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
See what factors influence Pollo Campero performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Campero' competitors in the El Salvador
An analysis of Pollo Campero' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollo Campero is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Campero's Market Performance is at the 78th percentile, indicating an average/above average market standing. This means the brand captures more foot traffic than 78% of its competitors in El Salvador's Cafe & Restaurants industry. Performance peers in a similar range include Puerto Marisco, Brutto, Burger King, Wendy's, McDonald's and Mister Donut.
Customer Satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Pollo Campero's overall customer satisfaction (CSAT) is 49%, a decrease of 19.6 percentage points year-over-year. Santa Ana shows the highest CSAT at 76% with an increase of 6.8 percentage points, while La Libertad has the lowest at 31% with a decrease of 26.6 percentage points. This indicates a need to address customer concerns, particularly in La Libertad, San Miguel, and San Salvador.
Average Check reveals spending habits, crucial for pricing strategies and revenue forecasting. It highlights customer value per transaction.
The overall average check for Pollo Campero is $13.50, a 3.4% increase year-over-year. La Paz has the highest average check at $16.90. Ahuachapán has the lowest average check at $11.10. This suggests successful upselling or increased order sizes, but also regional differences in customer spending.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy and brand reach within the country.
Pollo Campero has 21 outlets in San Salvador, the highest number among all states in El Salvador. La Libertad has 8 outlets. Cabañas and Usulután have the fewest, with 2 each. This distribution highlights San Salvador as a key market for the brand.
Competitor analysis identifies key rivals and customer overlap. It informs competitive strategies and market positioning efforts.
Pollo Campero's top competitors based on cross-visitation are Pizza Hut (21.89%), Mister Donut (12.23%), Burger King (11.05%), McDonald's (10.26%), and San Martín (8.28%). This indicates that customers who visit Pollo Campero also frequently visit these brands, suggesting similar target audiences or dining occasions.
Traffic workload analysis optimizes staffing and resource allocation. It ensures efficient service during peak hours and minimizes operational costs.
Pollo Campero experiences peak traffic workload between 12:00 PM (73%) and 1:00 PM (74.20%), with significant activity starting at 7:00 AM (33.75%) and remaining high through 7:00 PM (64.12%). Traffic is minimal between 11:00 PM and 5:00 AM. This data suggests the need for increased staffing and resources during lunch and dinner hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and ROI.
Pollo Campero's customer base shows a high affinity among women (72%), with a delta of -27.82, indicating they are overrepresented compared to the average consumer. Men show an affinity of 119%, with a delta of 18.60. Gen X shows an affinity of 109%, Gen Y 89%, and Gen Z 119%. This suggests targeted marketing towards Gen Z and men could be particularly effective.