Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Кофемания performance in the Russia and how they change over time
See what factors influence Кофемания performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Кофемания' competitors in the Russia
An analysis of Кофемания' competitors in the Russia
In Cafés & Restaurants
·Jun – Aug 25
Кофемания is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Кофемания's market performance is at the 54th percentile, indicating an average market position. This means Кофемания captures an average share of customer traffic compared to its competitors in Russia's Cafe & Restaurants industry. Performance peers in a similar range include Petrovich (52), TIMELESS Luxury Lounge (53), Tyubetey (53), Chicken House (54), and Pkhalikhinkali (54).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Кофемания's overall customer satisfaction is 79%, a slight decrease of 0.9 percentage points year-over-year. The Volga Federal District shows higher satisfaction (83%) with growth, while the Central Federal District has a slightly lower satisfaction (79%) with a decrease. CSAT fluctuated between 68.49% and 87.44% during the reporting period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Кофемания is not available. In the Central Federal District, the average check is 2.5K RUB, with no change year-over-year. The average check fluctuated between 2290 RUB and 3158.33 RUB during the reporting period.
Number of outlets indicates brand reach and market presence. A larger outlet network can lead to greater brand visibility and accessibility for customers.
Кофемания has 43 outlets in the Central Federal District and 2 in the Volga Federal District. The Central Federal District accounts for the majority of Кофемания's outlets, indicating a strong presence in that region.
Competitor analysis identifies key rivals and customer overlap. Understanding competitor visitation patterns informs strategies to attract and retain customers.
KFC is the most cross-visited brand by Кофемания's customers (25.35%). Other competitors include Breakfast (8.45%), Miss you (8.45%), Dva Gusya (8.45%), and Pushkin (7.04%). This suggests a significant portion of Кофемания's customers also frequent KFC.
Traffic workload by hour shows peak and off-peak times. This helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
Кофемания experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload around 2:00 PM (58.23%). Traffic is lowest in the early morning hours (0:00 AM to 6:00 AM). This data can inform staffing and promotional strategies.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women are overrepresented among Кофемания's consumers (88% affinity), while men are also overrepresented (119% affinity). Gen Y demonstrates a high affinity (162%), indicating a strong connection with the brand.