Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Romania and how they change over time
See what factors influence Pizza Hut performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Romania
An analysis of Pizza Hut' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's Market Performance is at the 67th percentile, indicating an average/above average market standing. This means Pizza Hut performs better than many competitors in Romania's Cafe & Restaurants industry. Performance peers in a similar range include Nikos Greek Taverna and La Mama (65th percentile), Cookie Beacon Brunch and Sera Eden (67th percentile), Anna Delivery and La Baciu (68th percentile).
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Pizza Hut's overall CSAT in Romania is 79%, a significant increase of 18.1 percentage points year-over-year. CSAT varies by county, with Iași at 85% and Cluj at 46%. The CSAT trend from May to July 2025 shows fluctuations, peaking in June. This indicates generally positive customer sentiment, with regional variations needing attention.
Average Check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
Pizza Hut's overall Average Check data is not available. By county, Constanța has the highest average check at 117.3 RON. The average check trend from May to July 2025 shows a slight decrease. This suggests a need to analyze spending habits and potentially adjust offerings to boost revenue.
Number of Outlets indicates brand reach and market presence. More outlets can lead to greater accessibility and brand awareness among consumers.
Pizza Hut has multiple outlets in Romania, with Brașov, Galați and Timiș having the most (2 each). Bacău, Cluj, Gorj, Prahova, Iași, Constanța and Ilfov each have 1 outlet. This distribution reflects Pizza Hut's strategic presence across key regions in Romania.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Pizza Hut's top competitors in Romania, based on cross-visitation, are KFC (15%), McDonald's (11.33%), Starbucks (4%), Dristor Kebap (3%) and FRYDAY (3%). This indicates that customers who visit Pizza Hut also frequently visit these fast-food and cafe chains, highlighting direct competition for customer traffic.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Pizza Hut's peak traffic workload in Romania occurs between 10:00 and 21:00, with the highest traffic around 18:00. There is minimal to no traffic between 23:00 and 08:00. This data suggests optimal staffing levels should be maintained during peak hours to handle customer demand effectively.
Consumer segments help tailor marketing. Gender and generation insights inform targeted campaigns, improving engagement and ROI.
Pizza Hut's customer base in Romania shows a high affinity towards women (97 index) and men (102 index). Gen X (108 index) and Gen Y (101 index) are overrepresented, while Gen Z (89 index) is underrepresented. This suggests marketing should focus on Gen X and Y, while strategies to attract Gen Z should be explored.