Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Netherlands and how they change over time
See what factors influence KFC performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Netherlands
An analysis of KFC' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC's market performance in the Netherlands is leading, with a percentile of 99, indicating a strong competitive position. Peers like Burger King, McDonald's, Toko Bersama, The Seafood Bar, De Beren, and Hawaiian Poke Bowl share a similar high market presence.
Customer satisfaction reflects brand perception, impacting loyalty and revenue, showing the effectiveness of customer service and product quality.
KFC's overall customer satisfaction in the Netherlands is 55%, a 15.8 percentage point increase year-over-year. Satisfaction varies by region: Curacao shows 64% satisfaction, the Netherlands 55%, and Aruba 42%. This shows the areas for improvement.
Average check indicates customer spending per visit, showing pricing strategy effectiveness and customer purchase behavior, and revenue generation.
The average check for KFC in the Netherlands is 18.2 EUR, a 5.2% decrease year-over-year. This suggests a change in customer spending habits or pricing impacts, with the Netherlands averaging 18.2 EUR.
Outlet count indicates brand presence, influencing market reach and accessibility, reflecting investment and growth strategy execution.
KFC has 100 outlets in the Netherlands, 7 in Curacao, 4 in Aruba and 2 in Sint Maarten. This distribution reflects KFC's established presence, dominating the region of Netherlands.
Identifying competitors helps refine strategies, showing market dynamics and consumer choices, thus informing competitive positioning and marketing efforts.
McDonald's is KFC's top competitor with 24.79% cross-visitation. Burger King (5.88%), Domino's Pizza (2.37%), Starbucks (2.25%), and Subway (1.86%) also show significant overlap in customer base.
Traffic workload reveals peak hours, showing operational needs and customer flow, thus optimizing staffing and resource allocation.
KFC experiences peak traffic between 11 AM and 10 PM, particularly from 5 PM to 6 PM. Traffic is minimal between midnight and 9 AM. Understanding these trends allows optimized staffing.
Consumer segment analysis enables targeted marketing, showing audience preferences and behavior, guiding tailored campaigns and product development.
KFC customers show high affinity towards women (76) and Men (115). Among generations, Gen Y shows the highest affinity (118), while Gen X (92) and Gen Z (99) are under-indexed.