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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Netherlands and how they change over time
See what factors influence Burger King performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 22% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Netherlands
An analysis of Burger King' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 78th percentile, indicating an above average market position. This means Burger King captures more customer traffic than 78% of brands in the Cafe & Restaurants industry in the Netherlands. Performance peers in the same percentile range include Domino's Pizza and Loetje.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Burger King's overall customer satisfaction in the Netherlands is 38%, a 2 percentage point increase year-over-year. Curacao shows a significantly higher CSAT at 76% with a 38 percentage point increase. The Netherlands region has a CSAT of 38%, with a slight increase of 1.8 percentage points.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions for higher profitability.
The overall average check for Burger King in the Netherlands is 16.9 EUR, a 3.7% increase year-over-year. The Netherlands region shows an average check of 16.9 EUR. The average check varied between 16.14 EUR and 17.35 EUR during the period.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience for customers and higher potential revenue.
Burger King has 69 outlets in the Netherlands. Additionally, there are 4 outlets in Aruba, 3 in Curacao, and 2 in Sint Maarten. The Netherlands accounts for the majority of Burger King's outlets in this region.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation helps refine marketing and retain customers effectively.
McDonald's is the top competitor with a 27.70% cross-visitation rate, meaning that 27.70% of Burger King's customers also visit McDonald's. Other key competitors include KFC (10.89%), La Place (4.02%), Starbucks (2.70%), and Subway (2.63%).
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
Burger King experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload occurring between 5:00 PM and 6:00 PM (60.19% and 62.83% respectively). Traffic is lowest between 1:00 AM and 6:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Burger King's customer base shows a higher affinity towards women (68%) and men (122%). Among generations, Gen X is overrepresented (117%), while Gen Y (97%) and Gen Z (106%) also show significant engagement.