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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Netherlands and how they change over time
See what factors influence McDonald's performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Netherlands
An analysis of McDonald's' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference within the industry.
McDonald's in the Netherlands has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This suggests strong customer preference and market dominance compared to peers like KFC and Burger King, which are in the same percentile.
Customer satisfaction reflects how well a brand meets customer expectations, impacting loyalty and brand reputation.
McDonald's customer satisfaction in the Netherlands is 46%, a decrease of 4 percentage points year-over-year. Sint Maarten shows the highest satisfaction at 53% but with a significant decrease, while Aruba has the lowest at 32%. Overall, satisfaction is declining.
Average check reveals customer spending per visit, reflecting pricing strategy and perceived value.
The average check for McDonald's in the Netherlands is EUR 15.2, showing an increase of 3.8% compared to the previous year. The Netherlands region has an average check of EUR 15.2. This indicates a slight growth in customer spending per transaction.
Outlet count indicates brand reach, reflecting market penetration and accessibility to customers.
McDonald's has 371 outlets in the Netherlands, dominating its presence. Curacao has 5 outlets, Aruba has 4, and Sint Maarten has 2. This demonstrates strong market coverage primarily within the Netherlands.
Competitor analysis identifies key rivals, guiding strategic positioning and competitive advantage.
McDonald's main competitors in the Netherlands, based on cross-visitation, are KFC (7.76%), Burger King (4.67%), Starbucks (2.67%), La Place (2.22%), and Domino's Pizza (2.04%). This data highlights brands frequently visited by McDonald's customers.
Traffic workload analysis reveals peak hours, guiding staffing and resource allocation for operational efficiency.
McDonald's in the Netherlands experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (65.64%). Traffic is lowest between 3:00 and 5:00. This informs optimal staffing schedules.
Consumer segments show how to target marketing based on affinity and behavior.
McDonald's in the Netherlands shows an overrepresentation of Men (116 affinity index) and Gen X (112 affinity index), suggesting high affinity. Women (74 affinity index) and Gen Z (83 affinity index) are underrepresented.