Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Netherlands and how they change over time
See what factors influence McDonald's performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Netherlands
An analysis of McDonald's' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 100th percentile, indicating a leading market position in the Netherlands' Cafe & Restaurants industry. This signifies a strong competitive advantage. Performance peers in adjacent range: Hawaiian Poke Bowl, De Beren, Toko Bersama, The Seafood Bar, Burger King, KFC.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in the Netherlands is 47%, a decrease of 4.1 percentage points year-over-year. Satisfaction varies by region, with Sint Maarten showing the highest satisfaction (53%) and Curacao the lowest (41%). This indicates a need to address customer concerns to improve satisfaction.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The average check for McDonald's in the Netherlands is EUR 15.2, a 4% increase year-over-year. The average check in Netherlands is EUR 15.2. This suggests customers are spending slightly more per visit compared to the previous year.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has 370 outlets in the Netherlands, 5 in Curacao, 4 in Aruba and 2 in Sint Maarten. The high number of outlets in the Netherlands indicates a strong presence and wide accessibility.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in the Netherlands also frequently visit KFC (7.74%), Burger King (4.67%), Starbucks (2.64%), La Place (2.22%), and Domino's Pizza (2.03%). This cross-visitation data helps understand shared customer base and competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in the Netherlands experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (65.05%). Traffic is lowest between 3:00 and 6:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
McDonald's customer base shows a high affinity towards women (73%), Gen X (111%), Gen Y (93%), and Gen Z (83%). Gen X is overrepresented, while Gen Z is underrepresented. This suggests targeted marketing towards Gen Z could improve engagement.
Cafés & Restaurants