Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Guatemala and how they change over time
See what factors influence KFC performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Guatemala
An analysis of KFC' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals KFC's competitive strength and customer preference in Guatemala's Cafe & Restaurants industry.
KFC's market performance in Guatemala is in the top 1%, indicating a leading position. This high percentile reflects strong brand share and customer preference compared to competitors like Cafe Cafe Guatemala.
Customer satisfaction is crucial for brand loyalty and growth, reflecting how well KFC meets customer expectations in Guatemala.
KFC's overall customer satisfaction in Guatemala is 53%, with a 3.8 percentage point increase year-over-year. Satisfaction in Guatemala Department is also 53%, indicating a generally positive, improving trend.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value at KFC.
The overall average check for KFC in Guatemala is 101.8 GTQ, a 3% increase year-over-year. In Guatemala Department, the average check is 105.3 GTQ, showing stable spending.
Outlet count shows KFC's market presence and accessibility, indicating its expansion strategy and reach within Guatemala.
KFC has 13 outlets in Guatemala Department, 1 in Chimaltenango, and 1 in Chiquimula. The distribution highlights the primary market focus within Guatemala Department.
Identifying top competitors helps KFC understand the competitive landscape and refine its strategy to gain market share in Guatemala.
KFC's top competitors in Guatemala, based on cross-visitation, are McDonald's (29.10%), Pollo Campero (20.90%), San Martín (17.16%), Burger King (12.69%), and Pizza Hut (11.94%).
Traffic workload reveals peak hours, enabling KFC to optimize staffing and resources for better customer service and operational efficiency.
KFC's traffic workload in Guatemala peaks between 12:00 PM and 8:00 PM, with the highest traffic around 2:00 PM (56.62%). Traffic is minimal during the night.
Understanding consumer segments allows KFC to tailor marketing and products to specific demographics, maximizing engagement and brand affinity.
KFC customers in Guatemala show a high affinity towards women (94 index, under-indexed) and a very high affinity for Gen Y (185 index, highly over-indexed).