Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Guatemala and how they change over time
See what factors influence KFC performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Guatemala
An analysis of KFC' competitors in the Guatemala
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Guatemala is at the 56th percentile, indicating an average/above average market standing. This means KFC attracts more customers than about 56% of its competitors. Performance peers in similar range include Rincón antigüeño, Olam, Jones Texas Ribs, Tre Fratelli, Restaurante La Finka, and Organicos.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
KFC's overall customer satisfaction in Guatemala is 57%, a decrease of 2.1 percentage points year-over-year. The Guatemala Department shows a CSAT of 57%, with a decrease of 4.6 percentage points. CSAT fluctuated between 48.39% and 75% during the observed period, indicating variability in customer experience.
Average check reveals spending habits, crucial for revenue optimization and understanding customer value.
The average check for KFC in Guatemala Department is 118.8 GTQ, while in Chimaltenango it is 100 GTQ. The average check in Guatemala Department shows 0% growth. The average check fluctuated between 108.93 GTQ and 120.39 GTQ during the observed period.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has 15 outlets in Guatemala Department, 1 in Chimaltenango, and 1 in Chiquimula. The Guatemala Department accounts for the majority of KFC's outlets in Guatemala, indicating a strong presence in that region.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
KFC's top competitors in Guatemala, based on cross-visitation, are McDonald's (29.17%), Pollo Campero (17.71%), San Martín (15.62%), Burger King (12.5%), and Pizza Hut (11.46%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
KFC's traffic workload in Guatemala peaks between 12:00 PM and 2:00 PM, with the highest traffic at 2:00 PM (57.58%). Traffic starts increasing at 6:00 AM, reaching significant levels by 8:00 AM, and remains high until 8:00 PM. There is almost no traffic between 11:00 PM and 5:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women show a high affinity (91) for KFC, while men show an over-indexed affinity (105). Gen Y demonstrates a very high affinity (182) for KFC, suggesting a strong connection with this demographic.