Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kajun performance in the Turkey and how they change over time
See what factors influence Kajun performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kajun' competitors in the Turkey
An analysis of Kajun' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Kajun is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kajun's market performance in Turkey's Cafe & Restaurants industry is at the 55th percentile, indicating an average market position. This means Kajun's foot traffic is on par with several competitors. Performance peers in the same percentile range include Rolik sushi, LUNA GARDEN, Sahil Lokantaları, Mikel Coffee, Küçükağa Restaurant, and Coffee 1919.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Kajun's overall customer satisfaction is 81%, a 6.3 percentage point increase year-over-year, indicating improved customer sentiment. The Mediterranean Region shows 88% satisfaction but a decrease of 10.9 percentage points, while the Central Anatolia Region has 81% satisfaction with a significant increase of 16.3 percentage points. This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Kajun's overall average check is 413.5 TRY, a 33.4% increase year-over-year, suggesting customers are spending more per visit. The Central Anatolia Region has an average check of 436.4 TRY, while the Mediterranean Region has a lower average check of 303.1 TRY. This indicates regional variations in customer spending behavior.
Outlet distribution indicates market reach and expansion strategy, influencing brand visibility and accessibility.
Kajun has 23 outlets in Turkey. The Central Anatolia Region dominates with 18 outlets, followed by the Southeastern Anatolia Region with 2. The Marmara, Aegean, and Mediterranean Regions each have 1 outlet. This shows a concentration of outlets in Central Anatolia, with limited presence in other regions.
Identifying competitors helps refine strategies, understand market dynamics, and capture untapped opportunities.
Kajun's top competitors based on customer cross-visitation are Köfteci Yusuf (5.56%), McDonald's (2.99%), HMBRGR (2.99%), Antre (2.56%), and Starbucks (2.56%). This indicates that customers who visit Kajun also frequent these brands, suggesting they are perceived as alternatives or complements.
Traffic workload analysis optimizes staffing, promotions, and resource allocation based on peak hours.
Kajun experiences peak traffic between 16:00 and 21:00, with the highest workload at 19:00 (63.84%). Traffic is significantly lower during early morning hours. This data suggests the need for increased staffing and targeted promotions during peak hours to maximize customer service and revenue.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Kajun's customer base shows a slightly higher affinity among women (Index 103) compared to men (Index 98). Gen X has a high affinity (Index 208), while Gen Y is under-indexed (Index 85). This suggests that Kajun is particularly appealing to Gen X, while there is an opportunity to increase engagement with Gen Y.