Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence HMBRGR performance in the Turkey and how they change over time
See what factors influence HMBRGR performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
HMBRGR is in the top 1% of brands
Sample of brands in the same percentile
An analysis of HMBRGR' competitors in the Turkey
An analysis of HMBRGR' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market share reflects brand strength and customer preference in a competitive landscape, crucial for assessing overall business health.
HMBRGR holds a leading position in Turkey's Cafe & Restaurants industry, with a market performance percentile of 99, placing it in the top 1%. This indicates strong brand preference and a significant share of customer traffic compared to peers like Tarihi Çınaraltı, Çardak Pide, Sarayburnu çay bahçesi, Eymen Büfe, Köfteci, and Dönerci Aygün Zorlu, which also hold similar positions.
Customer satisfaction is vital as it drives loyalty, repeat business, and positive word-of-mouth, directly impacting revenue and brand reputation.
HMBRGR demonstrates high customer satisfaction in Turkey with an overall CSAT of 87%, a 2.8pp increase year-over-year. The Central Anatolia Region shows strong CSAT at 88% with a 3.9pp increase, while the Mediterranean Region shows a lower CSAT of 82% with a decrease of -13.7pp. There is a downward trend in CSAT from May to July.
Average check reveals spending habits, indicating customer value and informing pricing strategies to optimize revenue per transaction.
HMBRGR's average check in Turkey is 408.8 TRY, a 35.4% increase year-over-year, showing customers are spending more. The Mediterranean Region shows an average check of 513.5 TRY, while the Central Anatolia Region shows 398.1 TRY. There is an increasing trend in average check from May to June.
Outlet count indicates brand reach and market presence, reflecting expansion efforts and accessibility to consumers in different regions.
HMBRGR has a total of 17 outlets in Turkey, with 14 located in the Central Anatolia Region and 3 in the Mediterranean Region. This suggests a stronger presence in Central Anatolia, showing geographical footprint of the brand.
Understanding competitors helps refine strategy, identify opportunities, and benchmark performance to maintain a competitive edge and attract customers.
HMBRGR's top competitors in Turkey, based on customer cross-visitation, are McDonald's (5.56%), Starbucks (4.72%), Köfteci Yusuf (4.17%), Burger King (2.78%), and Kahve Dünyası (2.78%). This shows the brands that HMBRGR customers also frequent.
Traffic workload patterns reveal peak hours, allowing for efficient staffing, resource allocation, and optimized service delivery to maximize sales.
HMBRGR experiences peak traffic workload between 11:00 and 21:00 in Turkey, with the highest activity around 18:00 (67.14%). Traffic is minimal before 10:00 and after 21:00, indicating that HMBRGR traffic pattern aligns with standard lunch and dinner hours.
Segment analysis enables tailored marketing, enhancing engagement and brand resonance to attract and retain key demographics.
HMBRGR attracts a higher affinity from women (117) compared to men (91), suggesting a skew toward female customers. Gen Y (146) and Gen Z (127) show high affinity, indicating strong brand resonance with younger demographics. These affinity values do not reflect market share.