Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mikel Coffee performance in the Turkey and how they change over time
See what factors influence Mikel Coffee performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mikel Coffee' competitors in the Turkey
An analysis of Mikel Coffee' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mikel Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mikel Coffee's market performance in Turkey is at the 55th percentile, indicating an average/above average market standing. This means Mikel Coffee captures an average amount of customer traffic compared to other Cafe & Restaurants. Performance peers in the same percentile range include Bayazhan Butik Hotel & Restaurant, Mehmet Zengin, Arby's, Küçükağa Restaurant, Rolik sushi, and Gürsel İnegöl Köftecisi.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience, impacting brand reputation and revenue.
Mikel Coffee boasts an 80% customer satisfaction rate in Turkey, a 2.4 percentage point increase year-over-year. The Southeastern Anatolia Region shows the highest satisfaction at 89%, followed by Central Anatolia at 88%, and Marmara Region at 80%. This indicates strong positive customer sentiment across key regions.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization, impacting profitability and sales strategies.
The overall average check for Mikel Coffee in Turkey is 280.4 TRY, a 36.1% increase year-over-year. The Marmara Region also shows an average check of 280.4 TRY. This indicates a significant rise in customer spending per visit, potentially driven by menu changes or increased prices.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue, influencing market share and brand visibility.
Mikel Coffee has a total of 77 outlets in Turkey. The Marmara Region dominates with 60 outlets, followed by Southeastern and Central Anatolia Regions with 5 each. This shows a strong concentration of outlets in the Marmara Region, with smaller presence in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning, impacting market share and growth.
The top competitors for Mikel Coffee in Turkey, based on cross-visitation, are Starbucks (6.83%), Köfteci Yusuf (6.14%), Kahve Dünyası (5.80%), Espressolab (5.12%), and Popeyes Louisiana Kitchen (4.10%). This indicates that customers who visit Mikel Coffee also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer service and operational efficiency, impacting customer satisfaction and profitability.
Mikel Coffee experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 21:00 (60.19%). Traffic is significantly lower during the early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics, maximizing engagement and ROI.
Mikel Coffee's customer base in Turkey shows a higher affinity towards women (104 index) compared to men (97 index). Among generations, Gen X shows the highest affinity (122 index), followed by Gen Y (100 index), while Gen Z is under-indexed (52 index). This suggests that Mikel Coffee resonates more strongly with women and Gen X consumers.