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See what factors influence Jollibee performance in the United Arab Emirates and how they change over time
See what factors influence Jollibee performance in the United Arab Emirates and how they change over time
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Jollibee' competitors in the United Arab Emirates
An analysis of Jollibee' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of customer foot traffic, revealing competitive strength and customer preference in the industry.
Jollibee's market performance is at the 99th percentile, indicating a leading position in the United Arab Emirates' Cafe & Restaurants industry. This percentile means Jollibee captures more customer traffic than 99% of its peers, highlighting a strong market presence. Performance peers in the adjacent percentile range include Dampa Seafood Grill, Como lounge, SushiArt - سوشي ارت, Kimuraya Authentic Japanese Restaurant, Rosa's Thai, and Al Fanar.
Customer satisfaction reflects brand perception. Tracking CSAT helps identify areas for improvement and maintain customer loyalty.
Overall customer satisfaction for Jollibee in the UAE is 79%, a decrease of 8.6 percentage points year-over-year. While Sharjah Emirate shows high satisfaction (94%), other Emirates like Dubai (75%) and Ajman Emirate (67%) have lower scores. The trend line shows CSAT decreasing from 84.73% in May 2025 to 68.88% by July 2025, indicating a need for intervention.
Average check reveals customer spending habits. Monitoring this KPI helps to optimize pricing strategies and boost revenue.
The overall average check for Jollibee in the UAE is 67.6 AED, up 13.6% year-over-year. Sharjah Emirate leads with an average check of 79.6 AED, while Ajman Emirate has the lowest at 45 AED. The average check fluctuated between 64.31 AED and 73.90 AED during the reporting period, suggesting variability in spending habits.
Outlet count indicates brand reach. Tracking the distribution across regions helps optimize market coverage and expansion strategies.
Jollibee has a total of 22 outlets in the UAE. Dubai has the highest number of outlets (12), followed by Abu Dhabi Emirate (6). Sharjah Emirate, Ajman Emirate and Ras al-Khaimah each have fewer outlets, indicating uneven distribution across the Emirates.
Competitor analysis informs strategic positioning. Understanding customer overlap reveals key competitive threats and opportunities.
McDonald's (7.61%), KFC (6.78%), Burger King (4.70%), Pizza Hut (4.43%), and Al Baik (3.46%) are Jollibee's top competitors in the UAE, based on cross-visitation data. This indicates that customers who visit Jollibee also frequently visit these brands, suggesting a need to differentiate and strengthen customer loyalty.
Traffic workload patterns show peak hours. Understanding workload distribution ensures efficient staffing and resource allocation.
Jollibee experiences peak traffic workload between 18:00 (6:00 PM) and 21:00 (9:00 PM), reaching a high of 65.45% at 21:00 (9:00 PM). Traffic is lowest between 3:00 and 5:00 AM. This data shows when most customers visit, which assists in optimizing staffing and resource allocation.
Understanding consumer segments enables tailored marketing. Gender and generational insights inform relevant and effective campaigns.
Jollibee's customer base in the UAE shows that women are overrepresented (affinity index 110), while men are slightly underrepresented (affinity index 94). Gen Z is significantly overrepresented (affinity index 159), indicating a high affinity. Gen Y is nearly average (affinity index 95), while Gen X is underrepresented (affinity index 64), suggesting a need to engage older demographics.