Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Popeyes performance in the United Arab Emirates and how they change over time
See what factors influence Popeyes performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Popeyes' competitors in the United Arab Emirates
An analysis of Popeyes' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Popeyes is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference, critical for strategic decision-making and growth initiatives.
Popeyes holds a leading position in the UAE's Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates a strong competitive edge and significant customer preference. Performance peers within this range include Denny's Diner Middle East, Samad Al Iraqi Restaurant, Café Bateel, Trattoria, bkry, and Bakerist.
CSAT reflects customer loyalty and impacts brand reputation, influencing repeat business and word-of-mouth referrals.
Popeyes demonstrates strong customer satisfaction in the UAE, with an overall CSAT score of 83%, a 12.6 percentage point increase year-over-year. Dubai and Sharjah Emirate exhibit the highest CSAT at 89%. Abu Dhabi Emirate shows a lower, but still positive, CSAT of 66%. There is upward trend in CSAT observed between May and July 2025.
Average check indicates customer spending habits and revenue potential, crucial for pricing strategies and profitability analysis.
Popeyes' average check in the UAE is 79.5 AED, reflecting a 21.8% year-over-year increase. Dubai has the highest average check at 85.6 AED. Sharjah Emirate has the lowest average check at 66.4 AED. There is a fluctuation in average check between May and July 2025.
Outlet count signifies market presence and accessibility, influencing brand visibility and customer reach.
Popeyes operates 42 outlets across the UAE. Abu Dhabi Emirate hosts the largest number of outlets with 21, followed by Dubai with 16. Sharjah, Ajman, and Fujairah have considerably fewer outlets with 3, 1, and 1, respectively, indicating regional variations in market penetration.
Understanding competitors aids in strategic positioning, highlighting areas for differentiation and competitive advantage.
Popeyes' main competitors in the UAE's Cafe & Restaurants industry include Burger King (8.02%), Wendy's (6.95%), KFC (6.15%), Papa Johns (5.08%), and McDonald's (5.08%). These brands have the highest cross-visitation rates among Popeyes' customers, indicating shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload at Popeyes in the UAE peaks between 17:00 and 21:00, with a significant drop-off between 0:00 and 8:00. The highest traffic workload occurs at 21:00 (58.52%), while the lowest occurs at 6:00 (0.42%), indicating the need for strategic staffing and resource allocation based on these trends.
Consumer segment insights enable targeted marketing, improving engagement and ROI by aligning campaigns with specific demographics.
Popeyes' customer base in the UAE shows a high affinity towards men (137 index) compared to women (37 index). Generation X (103 index) and Generation Y (107 index) are over-represented, while Generation Z (37 index) is under-represented, suggesting targeted marketing efforts should consider the preferences of Gen X and Y.